10 Things You Should Teach About Mobile Journalism

10 Things You Should Teach About Mobile

Anthony Adornato, Ithaca College@AnthonyAdornato

Debora Wenger, University of Mississippi@dhwenger

Allissa Richardson, University of Maryland@ProfAlliRich

Adam Bradshaw, KVVU-TV@mrnews5

@AnthonyAdornato | #2015BEA


Slides & Morebitly.com/mobileandsocial

Mobile & Social Media Journalism course websiteMobileandSocialMediaJournalism.com



“It’s like taking vitamins. You probably need them at some point. Which ones? How

often? That’s a mystery to me.”



1. The Digital-First Story Pitch

2. Repetition, Repetition, Repetition

3. Is it working? Analytics



1. The Story Pitch

Digital First = Mobile/Social First

Story pitches must include how you’ll use mobile/social for:

o Newsgathering

o Dissemination

o Audience Engagement



1. The Story Pitch


Newsgathering

Tips Line: Stories and sources

Search IC/Ithaca on Twitter and Facebook

Mine SM pages of groups/organizations

Crowdsource: Ask questions

What’s trending

Dissemination

Photos & Video while in the field

Use hashtags for context

Live tweet from events

Tweet your beat

Behind-the-scenes

Audience Engagement

Connect with sources in your stories

Crowdsource: Ask questions

Share story with SM communities related to the topic

RT knowledgeable sources

Use Storify to curate SM chatter about a particular story



Get them in the field – often

Bi-weekly stories using iPad minis

o 550-600 words

o Image gallery

o 1:30 video




Weekly To-Do Lists

o At least four tweets related to your story. Give your audience meaningful information. Remember to @mention and use hashtags when possible. Ideas we’ve discussed: tell them what you’re working on, provide a behind-the-scenes look, ask a question about the story, quotes from sources.

o Produce one video teasing your story, and then share to Twitter and your professional Facebook page.

o Two photos: share to Twitter and your professional Facebook page.





Social Media Optimization (SMO)



o WordPress

o Facebook Insights

o Twitter Analytics

o HootSuite




o Which SM posts are receiving the most engagement: RT, favs, likes, clicks, and replies? What’s unique about them?

o Do you notice a relationship between SM activity and website traffic?

o Top visited website posts and pages? Top referrers to your website?





1. The Digital-First Story Pitch





Slides & Morebitly.com/mobileandsocial

Mobile & Social Media Journalism course websiteMobileandSocialMediaJournalism.com
