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WINNING THE GAME OF BUSINESS
Current Challenges
Being Human
The Platforms
Current Challenges
Transactional Attitude
Not Being Human
Tactics
Asking for a sale first without adding value
Not Respecting the Market which knows you have something to sell
Always Promoting a product or service you are selling
Lack of Engagement
Commenting just to promote
The Human Element
THE HUMAN TOUCH
Empathy
Finding creative ways to add value to the conversation
Asking what you can do for them
Educating customers about your product or service
Building a relationship first, then ask for the sale
The Platforms
Twitter is Noisy
Posting the same thing a few times is ok
Twitter search is best to find out what people are saying
Twitter posts are optimized for google search results
Reply to everyone
Show gratitude even if you only have one follower
Quickest way to reach brands directly
Create custom geofilters for your location or special eventCollaborate with relevant influencersDownload snapcode and make it your profile photoOffer exclusive content and deals only on the platformUse the drawing function for your snaps
SnapchatPut at the bottom of your email under your name
Ensure everything you posts adds value. Branding should always be in the forefront
Instagram All about Images. With relevant copyFind out who followers your competition and engage with themContinuity is important. A consistent theme, typography and voiceCreate a conversation that goes beyond the narrative of the photo
Find your rhythm with posting. Example some post once others three or more per day
Use http://www.groundsignal.com/ as it has a lot of ways in which they collect data that can help you market your product or service
Perfect for B2B
Publish posts for your industry
Do not post with hashtags they don't use them
Create decks for slide share Like this one
Use the recruiting tool to find the best talent to hire
LINKED
HONORABLE MENTIONSAnchor : Like twitter for voice
Facebook: Didn't mention to see if you read through the slides
music.ly: can create music videos• Dance to songs
• DuetsDidn't mention because I am Still practicing the platform
RantsBuilding a brand is hard workIts about legacy so keep that insight at all timesFind out who you are and why you matter than share your storyTactics are superficial where as branding builds depth which creates loyalty
Stop spending money on ebooks, and gurus everything can be found online
Focus on your business
Listen
Be a practitioner, it takes time. It takes months not hours.
ENGAGE WITH ME ON SOCIAL @LUXURY_GEEK OR FIND ME ON LINKEDIN SEARCH FOR JOSHUA SEXTON