Issue 17 | Year 03 | July | 2015

Ram Charan is a world-renowned business advisor, author and speaker who has spent the past 35 years working with many top companies. In an era of ambiguity, volatility and complexity, when every leader and every business is being challenged in new and unexpected ways, the Attackers Advantage provides a stark and simple challenge: stay in a legacy world of incremental gains or defensiveness, or be an attacker by creating a new world, scaling it up quickly, ahead of the traditional players.

The Attacker's Advantage: Turning Uncertainty into Breakthrough Opportunities, by Ram Charan

GOING ON VACATION?DONT FORGET YOUR BOOKS

In a world of omnipresent screens, digital interfaces and technology devices, it's good to get back to simple pleasures as reading a book under the umbrella, lulled by the sea breeze of the beach. Did you know that reading can help you overcome stress? More, reading makes you sleep better, increases your empathy, expands your vocabulary, improves memory, concentration, writing skills and imagination. Well, according to the journal Science, reading also fills your head with new bits of information, that you never know when it might come in handy, and keeps your brain sharp, preventing Alzheimer's disease among others.

Below you will find 12 reading suggestions. Enjoy!

http://www.winworld.pt/http://www.amazon.com/Attackers-Advantage-Uncertainty-Breakthrough-Opportunities/dp/1610394747/ref=sr_1_fkmr0_1?ie=UTF8&qid=1438258646&sr=8-1-fkmr0&keywords=%E2%80%9CThe+Attacker%27s+Advantage%3A+Turning+Uncertainty+into+Breakthrough+Opportunities%E2%80%9D%2C+by+Ram+Charan

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Ram Charan is a world-renowned business advisor, author and speaker who has spent the past 35 years working with many top companies. In an era of ambiguity, volatility and complexity, when every leader and every business is being challenged in new and unexpected ways, the Attackers Advantage provides a stark and simple challenge: stay in a legacy world of incremental gains or defensiveness, or be an attacker by creating a new world, scaling it up quickly, ahead of the traditional players.

The business titans and #1 New York Times and Wall Street Journal bestselling authors of Winning return with a modern, essential guide for everyone in business today and tomorrow that explores the most pressing challenges related to creating winning strategies, leading and managing others, and building a thriving career.Coupled with Jacks years of iconic leadership and Suzys insights as former editor of the Harvard Business Review, their new database of knowledge infuses The Real Life MBA with fresh, relevant stories and equally powerful solutions that every manager at any level can use right now.

The Real-Life MBA: Your No-BS Guide to Winning the Game, Building a Team, and Growing Your Career, by Jack Welch and Suzy Welch

Herminia Ibarra an expert on professional leadership and development and a renowned professor at INSEAD, a leading international business school shows how managers and executives at all levels can step up to leadership by making small but crucial changes in their jobs, their networks, and themselves. Act Like a Leader, Think Like a Leader offers advice to help you redefine your job and your strategic contributions; diversify your network so that you connect to (and learn from) a bigger range of stakeholders; and become more playful with your self-concept, allowing your familiar leadership style to evolve.

Act Like a Leader, Think Like a Leader, by Herminia Ibarra

If you are looking for a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions of people, this is your book both a manifesto and a manual.And about it, Bill Clinton says: Bold is a visionary roadmap for people who believe they can change the world and offers invaluable advice about bringing together the partners and technologies to help them do it.

"Bold: How to Go Big, Create Wealth and Impact the World", by Peter H. Diamandis and Steven Kotler

http://www.amazon.com/Real-Life-MBA-Winning-Building-Growing/dp/0062362801/ref=sr_1_fkmr0_1?ie=UTF8&qid=1438257892&sr=8-1-fkmr0&keywords=%E2%80%9CThe+Real-Life+MBA%3A+Your+No-BS+Guide+to+Winning+the+Game%2C+Building+a+Team%2C+and+Growing+Your+Career%E2%80%9D%2C+by++Jack+Welch+and+Suzy+Welchhttp://www.amazon.com/Act-Like-Leader-Think/dp/1422184129/ref=sr_1_fkmr0_1?ie=UTF8&qid=1438257970&sr=8-1-fkmr0&keywords=%E2%80%9CAct+Like+a+Leader%2C+Think+Like+a+Leader%E2%80%9D%2C+by+Herminia+Ibarrahttp://www.amazon.com/Bold-Create-Wealth-Impact-World/dp/1476709564/ref=sr_1_1?ie=UTF8&qid=1438258007&sr=8-1&keywords=%22Bold%3A+How+to+Go+Big%2C+Create+Wealth+and+Impact+the+World%22%2C+by+Peter+H.+Diamandis+and+Steven+Kotler

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"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing", writes the visionary head of Google's innovative People Operations Lazlo Bock. This is why Work Rules! comes as a compelling and surprisingly playful manifesto, drawing on the latest research in behavioral economics and a profound grasp of human psychology, that offers lessons including: learn from your best employees-and your worst and hire only people who are smarter than you are, no matter how long it takes to find them.

"Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead", by Laszlo Bock

One of todays most original business thinkers, Tim Leberecht, argues that we underestimate the importance of romance in our lives and that we can find it in and through business by designing products, services, and experiences that connect us with something greater than ourselves.The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents Rules of Enchantment that will help both individuals and organizations construct more meaningful experiences for themselves and others.

The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself, by Tim Leberecht

In this book, the authors, both cognitive neuroscientists, discover how the brain has aha moments sudden creative insights and explain how they happen, when we need them, and how we can have more of them to enrich our lives and empower personal and professional success.Written in a lively, engaging style, this book goes beyond scientific principles and provides compelling anecdotes to illustrate how eureka experiences can be a key factor in your life and how the human brain has the infinite capacity to surprise us.

"The Eureka Factor: Aha Moments, Creative Insight, and the Brain", by John Kounios and Mark Beeman

http://www.amazon.com/Work-Rules-Insights-Inside-Transform/dp/1455554790/ref=sr_1_1?ie=UTF8&qid=1438258095&sr=8-1&keywords=%22Work+Rules%21%3A+Insights+from+Inside+Google+That+Will+Transform+How+You+Live+and+Lead%22%2C++by+Laszlo+Bockhttp://www.amazon.com/Business-Romantic-Everything-Quantify-Something/dp/0062302515/ref=sr_1_fkmr0_1?ie=UTF8&qid=1438258141&sr=8-1-fkmr0&keywords=%E2%80%9CThe+Business+Romantic%3A+Give+Everything%2C+Quantify+Nothing%2C+and+Create+Something+Greater+Than+Yourself%E2%80%9D%2C+by+Tim+Leberechthttp://www.amazon.com/Eureka-Factor-Moments-Creative-Insight/dp/1400068541/ref=sr_1_1?ie=UTF8&qid=1438258168&sr=8-1&keywords=%22The+Eureka+Factor%3A+Aha+Moments%2C+Creative+Insight%2C+and+the+Brain%22%2C+by+John+Kounios+and+Mark+Beeman

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Today, the new market leaders are mind share companies, where influence is more important than power, and success relies on collaboration and the ability to inspire. Through a series of practices and strategies, the authors teach us how to recognize our own mind patterns and map the talents of our teams, with the goal of embarking together on an aligned course of action and influence.

"Collaborative Intelligence: Four Influential Strategies for Thinking with People Who Think Differently", by Dawna Markova and Angie McArthur

We used to think that any woman who wants to advance in a challenging career has to make huge sacrifices (marriage, quality time with her kids, social life, hobbies, or even a decent nights sleep).However, time management expert Laura Vanderkam collected hour-by-hour time logs from 1,001 days in the lives of women who make at least $100,000 a year. And she found some surprising patterns in how these women made time for the things that gave them pleasure and meaning (including family, gym and lunch with friends), fitting the pieces together like tiles in a mosaic.

I Know How She Does It: How Successful Women Make the Most of Their Time, by Laura Vanderkam

William Ury, coauthor of the classic bestseller on negotiation Getting to Yes, has taught tens of thousands of people how to become better negotiators, discovering meanwhile that the greatest obstacle to successful agreements and satisfying relationships is not the other side, is actually ourselves and our natural tendency to react in ways that do not serve our true interests.But this obstacle can also become our biggest opportunity, Ury argues. If we learn to understand and influence ourselves first, we lay the groundwork for understanding and influencing others.

Getting to Yes With Yourself, by William Ury

http://www.amazon.com/Collaborative-Intelligence-Thinking-People-Differently/dp/0812994906/ref=sr_1_fkmr0_1?ie=UTF8&qid=1438258193&sr=8-1-fkmr0&keywords=%22Collaborative+Intelligence%3A+Four+Influential+Strategies+for+Thinking+with+People+Who+Think+Differently%22%2C+by+Dawna+Markova+and+Angie+McArthurhttp://www.amazon.com/Know-How-She-Does-Successful/dp/159184732X/ref=sr_1_fkmr0_1?ie=UTF8&qid=1438258217&sr=8-1-fkmr0&keywords=%E2%80%9CI+Know+How+She+Does+It%3A+How+Successful+Women+Make+the+Most+of+Their+Time%E2%80%9D%2C+by+Laura+Vanderkamhttp://www.amazon.com/Getting-Yes-Yourself-Worthy-Opponents/dp/0062363387/ref=sr_1_1?ie=UTF8&qid=1438258255&sr=8-1&keywords=Getting+to+Yes+With+Yourself

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When Daniel Lubetzky started KIND Healthy Snacks in 2004 (inspired by his father, who survived the Holocaust thanks to the courageous kindness of strangers), he aimed to defy the conventional wisdom that snack bars could never be both tasty and healthy. A decade later, the transformative power of the companys philosophy made KIND the fastest-growing purveyor of healthy snacks in the country. Meanwhile, the KIND Movement (the companys social mission to make the world a little kinder) has sparked more than a million good deeds worldwide, inspiring new entrepreneurs to improve their bottom line and change the world.

Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately, by Daniel Lubetzky

Kevin Ashton is a technology pioneer at MIT and the leader of three successful start-ups. As a creator himself, he believes that not only the genius can come to a new invention, we all can, if we put in the time and effort. Ashton illustrates his thesis with a series of examples from art, science, business, and invention, from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke. How to Fly a Horse is a surprising journey through humanitys greatest creations and the truth behind who creates and how they do it.

"How to Fly a Horse: The Secret History of Creation, Invention, and Discovery", by Kevin Ashton

http://www.amazon.com/KIND-Thing-Boundlessly-Purposefully-Passionately/dp/0553393243/ref=sr_1_1?ie=UTF8&qid=1438258292&sr=8-1&keywords=Do+the+KIND+Thing%3A+Think+Boundlessly%2C+Work+Purposefully%2C+Live+Passionatelyhttp://www.amazon.com/How-Fly-Horse-Invention-Discovery/dp/0385538596/ref=sr_1_1?ie=UTF8&qid=1438258315&sr=8-1&keywords=%22How+to+Fly+a+Horse%3A+The+Secret+History+of+Creation%2C+Invention%2C+and+Discovery%22%2C+by+Kevin+Ashtonhttp://www.winworld.pt/en/research-and-tools/research-and-tools/http://www.winworld.pt/en/contacts/