• US: The Future of Multichannel Transactional Communications in the U.S. - InfoTrends 2013 • US: Simplifying Customer Communication Management for Small and Medium Enterprises - Neopost USA and InfoTrends • UK: Direct Marketing Association (DMA) • UK: Royal Mail Consumer Report • UK: BrandScience Results Vault • UK: IbisWorld • UK: OFCOM • UK: The UK Printing Industry, Future Focus survey report 2014 - BPIF SOURCES *The Future of Multichannel Transactional Communications ins the U.S. - InfoTrends 2013 41% of customers want easier-to-read communications 36% want businesses to use color to indicate important information 38% want personalized content Research carried out by InfoTrends* in the US revealed that: DID YOU KNOW? VISIT WEBSITES SHARE VIDEOS LOG ONTO EMAILS CHECK TEXT MESSAGES LIKE SOCIAL MEDIA READ PHYSICAL MAIL Over 2 billion people are now connected to the Internet. These people are active across many channels. PEOPLE ARE CONSTANTLY «ON THE MOVE» Multichannel communications enables companies to reach out to customers via their preferred channel, whether it be on paper, a smartphone, laptop or other device. REACH OUT TO CUSTOMERS If a consumer receives a message that is not relevant to him, or via the wrong media or at the wrong time, his customer experience will be far from optimal. SEND A RELEVANT MESSAGE VIA THE RIGHT MEDIA Technology has empowered the consumer, putting him in the driver’s seat 24/7. It is the customer who decides when and how to interact during a business relationship. TECHNOLOGY HAS EMPOWERED THE CUSTOMER WHAT IS MULTICHANNEL COMMUNICATIONS? WHY IS IT IMPORTANT FOR YOUR BUSINESS?

What is Multichannel Communications?

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Page 1: What is Multichannel Communications?

• US: The Future of Multichannel Transactional Communications in the U.S. - InfoTrends 2013

• US: Simplifying Customer Communication Management for Small and Medium Enterprises - Neopost USA and InfoTrends

• UK: Direct Marketing Association (DMA)

• UK: Royal Mail Consumer Report

• UK: BrandScience Results Vault

• UK: IbisWorld

• UK: OFCOM

• UK: The UK Printing Industry, Future Focus survey report 2014 - BPIF

SOURCES

*The Future of Multichannel Transactional Communications ins the U.S. - InfoTrends 2013

41%of customers want

easier-to-readcommunications

36%want businesses to use color to indicate

important information

38%want personalized

content

Research carried out by InfoTrends* in the US revealed that:

DID

YOUKNOW?

VISITWEBSITES

SHAREVIDEOS

LOGONTO

EMAILS

CHECKTEXT

MESSAGES

LIKESOCIALMEDIA

READPHYSICAL

MAIL

Over 2 billion people are now connected to the Internet.These people are active across many channels.

PEOPLE ARECONSTANTLY

«ON THEMOVE»

Multichannel communications enables companies to reach out to customers via their preferred channel,whether it be on paper, a smartphone, laptop or other device.

REACH OUTTO CUSTOMERS

If a consumer receivesa message that is not relevantto him, or via the wrong media

or at the wrong time,his customer experience will

be far from optimal.

SEND A

RELEVANTMESSAGE

VIA THE RIGHT

MEDIA

Technology has empowered the consumer, putting him

in the driver’s seat 24/7.It is the customer who decides when and how

to interact during a business relationship.

TECHNOLOGYHAS