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Kim BeasleySocial Media Strategisthttp://KimBeasley.com
© 2014 KimBeasley.com
Lecture #1: What is Google Helpouts?
About Me● Google+ Hangout Show Hosts via
KimLive.TV● Social Media Strategist & Blogger via
KimBeasley.com● Social media resource for news
outlets: FOX, NBC & HuffPost Live● Live weekly news segment about
technology and social media via Google+ Hangouts on Air for KRNV (Reno, NV)
1© 2014 KimBeasley.com
● Helpouts: 1-to-1 coaching platform created by Google● Provider: person who coaches during a Helpouts● Client: person receiving coaching during a Helpouts● Listing: page using to display available Helpouts that
Clients can schedule
2© Kim Beasley & KimLive.TV
Helpouts Basic Glossary
© 2014 KimBeasley.com
What you will learn...3 Tips About Google Helpouts● Define Google Helpouts● Develop Helpouts strategy● Determine your Listings
© 2014 KimBeasley.com 3
Step 1: Define● Helpouts is the 1-to-1
coaching program developed by Google
● Allows you to coach your target clients using the Helpouts environment
4© 2014 KimBeasley.com
Step 2a: Develop Strategy● Define your global reach
(local, regional or internationally)
● Determine your schedule (days you will be available)
5© 2014 KimBeasley.com
Step 2b: Develop Strategy● Define fees (free or fee-
based services)
● Develop marketingstrategy to build brand(social media,webinars, etc.)
6© 2014 KimBeasley.com
Step 3a: Determine Listing● Research your industry to
learn what topics aretrending
● Define the topics you will cover to meet your clients’ needs
7© 2014 KimBeasley.com
Step 3b: Determine Listing● Determine the needs of
your potential clients
● Develop Listings to meet the needs of your potential clients
8© 2014 KimBeasley.com
What’s Next?● Keep strategy handy for next session● Go to Lecture #2: Getting set up and
started with Google Helpouts● Kim’s websites
○ http://KimBeasley.com○ http://KimLive.TV
9© 2014 KimBeasley.com