Upping Your Freelance Game

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I am a former Art Teacher in Palm Beach County,I.T. Director, and Apple At Home Expert.I have been Freelancing for about 9 years (Full-time for 7 years) - long enough to have made all the mistakes many freelancers make. melanie@mgacreativedesigns.com

Have a processFinding ClientsProposalsContractsOnboardingDesign / PrototypeDevelopmentDeliveryMaintenanceRecurring Revenue











*based on WP Elevation Blueprint

Do you have/need a niche market?How do you find it?Finding an inPosition Yourself as an Expert

Position yourself as a solution provider, consultant, company owner, instead of website designerLook for Red Flags (listen to your gut)Learn to say no thanks Take control of the project via your processAvoid looking or sounding desperate

Gather project information via phone, meeting, form or a paid discovery session. Talk to the decision makers

Rank your clients on budget, project, client respect. Bad clients arent worth the hassle but a great client leads to another.PITA upcharge

Walk the line between nonchalance and desperationSend follow-up emails but WAIT

Develop a template or use a good one to save time or use online tools like Bid Sketch, 17 Hats, or Proposify until you find the one or create it.Outline business goals, target audience, detailed scope of work with a timeline including client delivery of content. List your Care Plans in your proposal.

Use a CONTRACT! Cover use of stock images, premium plugin licenses and renewals, security, hosting, updates and backupsIntellectual Property, TOS, and Privacy PolicyTimelines (Design Process and Payment Schedule)Suspended and Abandoned ProjectsTermination, Cancellations, and Refund Policy

It is your job to educate your clients on their role in the projectsingle point of contactgive them a worksheet on their responsibilities i.e. what content (text and images) you are expecting and put a due date on it.

Create a delivery checklistProvide client training videos (Video User Manual or WP 101), or step by step guides (iorad.com) Define bugs / limitations

Website Care PlansHostingSEO ServicesSocial MediaPaid Marketing

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