The Toilet Paper Entrepreneur: Book Review

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The Toilet Paper Entrepreneur

By Mike Michalowicz

The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczYou are about to learn:How To find and exploit resources that no one else knows about.Why a business plan is a total waste of your time.Why fulfilling your own needs is the first and last order of business.

The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczIMPORTANT NOTICE:Hey friend, Kendall E. Matthews here for Read Everything. I created Read Everything Book Reviews for Busy People because I wanted to share great concepts and ideas with my partners, associates, and employees.

I dont expect them read over 80 books per year or get up at 4:30 a.m., but I do expect them to be the best AND to continue learning.

All credit is being given to the author(s). The majority of content, when quoted, comes right from the book.

Moving Forward,

Kendall P.S. Find more great reviews at KendallMatthews.com

The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczOrder Now Through Amazon:http://amzn.to/VSyfep

The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com When you always expect scant resources, you quickly get in the habit of being very careful in your cleanup, every time.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Your success is completely determined by your ability to break free from the one and only approach everyone else is following

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com ...Your success is completely determined by how you use your mind

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com how you manage your critical resources and how decisively you act to achieve the impossible with very few traditional resources.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Success in business isnt about being right; its about being committed.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com The meek may inherit the earth one day, but they sure as (heck) wont be entrepreneurs.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com You cant do anything if you dont have the beliefs to back it up.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com For you to launch a dominant business, you must first find what you thirst for.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com To get started at launching your company or to clean up a mediocre start, you must start by discovering yourself

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com You need to understand and acknowledge your hearts desire, your mindset, and beliefs

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com You need to lead with introspective thought. You need to learn all about what youre all about.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Owning a business is NOT about working youre a@# off for the sake of trying to squeeze out a living

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com It is NOT about making tons of money at the expense of losing tons of life

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com It IS about maximizing life, bettering your life and the lives of others, which, not so ironically, fattens your purse.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Todays successful businesses are growing because they are truly great. They are providing unmatched services and products, and the word is getting out, virally

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com No longer can you count on a marketing budget alone to bring loads of customers. Today you need to provide unmatched services and products. The marketing is done virally

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com When your company comes from your soul, when your company is all about you, it becomes a formidable force.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Excuses are a great mechanism to apply logic to our fears.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com We rarely regret the things
we did in life when we have followed our passion and taken risks. Too often, though, we regret the things we didnt do.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Money is an amplifier of habits.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com You better have the entrepreneurial bug in you or youll struggle to have even a modicum of success

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com You can water the soil all you want, but you wont grow a tree unless there is a seed first. If you have it naturally, then it can be nurtured into something great.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Great questions to ask yourself

Whats your hearts desire? What gets you totally juiced up, so much so that you think you could be happy doing it every day?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Great questions to ask yourself (contd)

Write it down in as much detail as possible, paying attention to what you really get out of it

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Great questions to ask yourself (contd)

Sometimes we think we want something tangible when really we want to feel a certain way or experience something over and over again.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Great questions to ask yourself (contd)

Make a list of every single excuse you have used to put off starting your business

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Great questions to ask yourself (contd)

If youre already operating a business, write down other little lies you tell yourself that keep you from your hearts desire.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Great questions to ask yourself (contd)

Debunk your list of excuses. Write down every reason why your excuse doesnt ring true

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Great questions to ask yourself (contd)

If youre really feeling pumped, convert your excuse into a positive statement about your abilities.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com A belief is the thought behind the thought. Profound! A belief is not something simply said with confidence, although that is part of it

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com A belief is not something repeatedly stated, although that can influence it. A belief is not something you commit to do, albeit it helps

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com A belief is what your inner emotion is telling you. A belief is the inner, unswayable knowledge of what you know to be true

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Its that constant,
ever-present conversation that is going on in your head.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Until you believe something
to be absolutely true, just as you believe the sky is blue and the sun makes light, you wont be able to realize it.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Business is all about departing from your current plateau, point (A), with the intent of getting to your next achievement, point (B).

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com The next time you are in a situation that you believe requires money you dont have, your limiting belief will stop you in your tracks

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Navigating around your limiting beliefs doesnt knock The Wall down; it makes it higher.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Envy of others builds an insurmountable wall to our own success. Instead of envy, truly applaud those people. Aspire to be like them in the aspect that you formerly envied

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com ... Thank them for having blazed the path before you and making your path to success much easier. Ask them how they did it, what they did

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com You may be surprised at how much they help you.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com To be a successful entrepreneur you need to train your mind and your heart to have enabling beliefs.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Envy of others builds an insurmountable wall to our own success. Instead of envy, truly applaud those people. Aspire to be like them in the aspect that you formerly envied

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com ... Thank them for having blazed the path before you and making your path to success much easier. Ask them how they did it, what they did

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com You may be surprised at how much they help you.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Tips for Creating a Channel of Enabling Beliefs

Realize nothings impossible.Ask better questionsWatch someone else do it

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Tips for Creating a Channel of Enabling Beliefs (contd)

Ask howDo it yourselfTake baby steps

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Tips for Creating a Channel of Enabling Beliefs (contd)

View the glass as half fullWrite and researchWhen its over, move on

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com When it comes to entrepreneurial success you have to know that it is absolutely, unquestionably, hugely important to defeat or change your limiting beliefs

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Only once you have The Channel of enabling beliefs can you even begin to march forward and build your desires.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Getting Past Day One

Go with your gut, not your logicJoin the right mobShare your thoughtsIgnore or adoreGrow a pair

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com The worst thing is to never even try in the first place. Sadly, most people dont. Most people sit on the sidelines and let opportunity after opportunity go by.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Create better affirmations: Standing up and making a statement, or an affirmation, saying, My business is great, will probably not convince you that it is

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com And the thought under the thought will be the opposite. Use this trick: Put the words She thinks or He thinks before your claims

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com For example, He thinks my business is great. This affirmation will naturally work, since your mind is configured to make it true

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com If someone else believes something positive about us, we naturally believe and build in that direction

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com This is some twisted mind screwing, but it sure as (heck) works. Give it a try.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com I loved this Catch a man a fish and you can sell it to him. Teach a man to fish and you ruin a wonderful business opportunity.- Karl Marx

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com The foundation to any TPEs success is listening to and following your heart, jumping on it when it cries out

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Your heart is simply the map to your companys destiny; your head is the navigation system.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Your long-term success requires a growing number of customers, consistent cash flow and your ability to outmaneuver the competition every step of the way

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Before you dive in with your heart, first dive in with your head and make sure you can say a resounding YES to each one of these questions:

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Can you make significant money doing this? Meaning, is it realistic that this business will bring in enough bacon for you to cover all your expenses AND stash A LOT away into savings?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Can you make money consistently? Meaning, is it realistic that this new venture will yield a regular, predictable, and growing flow of cash into the company?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Can it be started with little or no money?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Do you want to be an entrepreneur instead of a freelancer?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Do you want to consume this product/service desperately, but cant find it? If you do, you ARE the focus group.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Do you know people who arent friends and have the same interests as you? Do they also really want this product/service and they cant find it either?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Is this business consistent with your values? For example, frugal types would be better off starting the next Old Navy rather than the next Polo.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Are people polarized on your concept? Meaning, do some people think it is a great idea and others think it stinks?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Polarizing people is a major key to success because it brings about recognition from both sides. The side that hates you talks about it, and the side that loves you defends you

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com See how polarizing concepts get both sides talking about your business?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Is your business a one-shot, make-or-break deal, or can it be flexible and change as it grows?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Building your business on a foundation of passion is clearly the most important part to sustained entrepreneurial success, but passion alone wont make you successful

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Backing it up with positive answers to all of these fundamental
market-demand questions increases your chances for success tenfold.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Your values say a lot about who you are, which in turn says a lot about the type of business you will create

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com You must ensure absolute consistency between your values and your business

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com If everything you do in your company is consistent with your values, you will be happy and always inspired to work.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Your ideal customers will be attracted to your business because it speaks to them. They share the values of your business; they want what it stands for; they buy the Why

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Your company is a reflection of you. Serving your lifes purpose ensures the success of your company. As Simon Sinek says, You must live and serve your Why.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Take Action Answer These Questions

What do you stand for? What standards do you uphold in your personal life? What do you expect from yourself and others in your life?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Take Action Answer These Questions (contd)

In what aspects of your life do you waffle a bit? What are the areas where you will not move a muscle?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Take Action Answer These Questions (contd)

Do you need to loosen up or have more conviction?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Take Action Answer These Questions (contd)

Immutable Laws are the backbone of your company. Building on your own values and ethics, what are the Immutable Laws of your company?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Take Action Answer These Questions (contd)

How do these Immutable Laws benefit you, your staff, your investors, your customers?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Take Action Answer These Questions (contd)

Whats your Why? Why are you an entrepreneur? Why did you choose your specific industry?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Take Action Answer These Questions (contd)

Why, Why, Why? Keep asking until you get to the heart of the matter.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Make everything as simple as possible, but not simpler."

-Albert Einstein

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com The lesson here is that your focus does not need to be on one product, per se, but it needs to be on one consistent method of being way different from everyone else.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com To be a market leader your company must excel in one laser beam-focused area. Be better than anyone else and continue to focus on improvement in that area or you will be left behind

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com As you examine your business, can you imagine how less variety in what you offer will result in greater ability to do what you do well? If so, it is time to start doing less

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com If you can't see your business improving with greater focus, congratulations, you must already be the world leader in your area of expertise.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com You need to focus on where you want to go, not where you were, since your peripheral vision is taking care of that.
To go the fastest, train to continually to focus on the next turn

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Not the current one and nothing beyond the next one, just the next turn.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Business Equations

NARROWER FOCUS = INCREASED ABILITY TO BE THE BEST AND

NARROWER FOCUS = REDUCED COMPETITION BUT

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Business Equations (contd)

NARROWER FOCUS = SMALLER CUSTOMER BASE PLUS

NARROWER FOCUS = LOWER POTENTIAL REVENUE AND ALSO

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Business Equations (contd)

NARROWER FOCUS = SLOWER GROWTH

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com If you cant realistically achieve $5M in the next five years, your focus is way too narrow to grow a scalable business

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Without the ability to achieve at least $5M in revenue, you will spend your efforts in the day-to-day operations of your business, doing work and/or servicing customers

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com What you want is a business that is positioned to scale to the point where you are managing people and constantly improving internal systems not working to serve the customers

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com You want to build a business that you are continually working on, not in.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com To launch and maintain a successful business, you need to always make your clients feel better than your competitor does. Always.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com If there can be only one thing, what are you going to be known for?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Commit to leading on Quality, Price, or Convenience, and make sure you pick just one to focus your attention on

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Stay in the ballpark with the other two areas, but never, ever compromise your Area of Innovation in an effort to excel in all three.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Identifying Your Ideal Customer

Where do they live and why? What do they cherish? Why? What do they hate? Why?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Identifying Your Ideal Customer (contd)

What is their favorite TV show? Why? Do they even watch TV? Why not? What would they not be caught dead doing?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Identifying Your Ideal Customer (contd)

What is the most important part of their daily routine? Do they own a car, and if so, what is the make and model? And if they own a car, how aggressively do they drive it?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Identifying Your Ideal Customer (contd)

What pisses them off over and over again about your industry? Are they married or single?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Identifying Your Ideal Customer (contd)

How old are they? How old do they look? How old do they behave?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Know your prospects better than any of your competitors and you will have an easier time finding them.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com You are really, really good at very, very little!

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com What are Your Strengths?

What do you do that you look forward to? If you consistently enjoy doing something, it may be one of your strengths.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com What are Your Strengths? (contd)

What activity do you push off to do last? When you routinely avoid certain tasks, theres a good chance it may be one of your weaknesses.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com What are Your Strengths? (contd)

In what area do you pick up knowledge very easily? If you catch on to something quickly, its probably one of your strengths.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com What are Your Strengths? (contd)

In what areas do you struggle? Those are almost definitely weaknesses

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com What are Your Strengths? (contd)

What activities give you satisfaction, a sense of worth and just make you feel good? Those are probably strengths.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com What are Your Strengths? (contd)

When a mere three sheets are dangling, what is your instinctive approach? Do you joke your way out, do you work with the atypical resources

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com What are Your Strengths? (contd)

do you scream for help, do you dive into the shower, or do you say, Screw it and just stand up and walk out?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com What are Your Strengths? (contd)

The way you handle crises is also one of your strengths.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Know that you have a super strength that no one else will ever match: You care more about your business than anyone else

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Your company is your baby - your mission and your passion. For some of your colleagues it may just be a job

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com They may admire and respect you, but at the end of the day it may still just be a job. You alone have the responsibility of ensuring everyone and everything is well cared for and moving forward.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Winning is not a sometime thing. You don't win once in a while, you don't do things right once in a while, you do them right all the time. Winning is a habit. Unfortunately, so is losing.

Vincent Lombardi

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Create a Prosperity Plan

A Prosperity Plan is the overarching, never-changing (but often tweaked) document that describes what your company is all about

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com It is your written commitment to your company goals and the standards you will abide by to get there

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com The Prosperity Plan replaces the most powerful part of a business plan, the section that often gets ignored it establishes the foundation of beliefs for your company and generates excitement.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Writing a Prosperity Plan is the very first step in starting your company

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com ...Creating this document comes before you legally form and register your business, even before you name your company

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Your Prosperity Plan details your vision for your company

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com It defines everything you and your business are about, everything you and your business stand for

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com How can you have a good company name, a strong marketing message or accomplish anything with consistency without knowing where you are heading?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com You cant. Thats why the Prosperity Plan is the first order of business.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Your company is first, foremost, and exclusively ALL ABOUT YOU.
The customers are critical, but they are second to your wants, because if youre not happy they wont be either

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com The Prosperity Plan must be all about you and what you envision to be the best, happiest, most perfect scenario for YOU.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Key Elements of a Prosperity PlanLife MissionDestinyArea of InnovationImmutable LawsCommunity

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Creating Your Life Mission

Think about and document your life from the day you were born until today. What were your happiest moments? Why? Would you like to have those feelings and experiences again

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Creating Your Life Mission (contd)

Write a list of adjectives that you would like people to use when describing you. Ask your friends to tell you one thing you are absolutely the best at.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Creating Your Life Mission (contd)

Write your own eulogy. What stamp would you like to leave on the world?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Creating Your Life Mission (contd)

Put a picture of yourself on the cover of your favorite magazine. What magazine is it? Why? What is the title placed above you on the cover? Why?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Creating Your Life Mission (contd)

If you could be a guest or host of any TV show in the world, which one would it be? Why? What would you talk about?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Creating Your Life Mission (contd)

Who are the ten people you admire most? Why? Write a list of 100 things that you do that you enjoy doing or would like to incorporate into your life.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Creating Your Life Mission (contd)

What upsets you the most about the world? Do you have ideas about how to make it better? How would you feel if you were doing that?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Creating Your Life Mission (contd)

What have you always wanted to do or experience?

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com What specifically do customers rave about when they talk about you? That is your Area of Innovation, and you must commit to leading in this area for the life of your business.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Now go write your own Prosperity Plan. Share it with as many people as possible so that you are forced into accountability. Keep it close by and review it every week

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com While you may constantly tweak it, the intent of the Prosperity Plan will never change

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Heres one final tip about your Prosperity Plan:
You know youve got it when reading it makes you cry. Yes, you. Your lifes mission, your Destiny, all of it should make you blubber like a baby

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com I dont care how badass you are, discovering your authentic passion is an emotional experience

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com You have NOT completed this exercise until you break down and cry. Im not kidding. I got a little choked up there.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Quarterly Plan Process

Even if you are well into the current quarter, write a Quarterly Plan to see you to the end of the quarter.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Quarterly Plan Process (contd)

Two to three weeks before the quarter end, commit your full efforts to tie up any loose ends and ensure the completion of the current Quarterly Plan.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Quarterly Plan Process (contd)

With this quarters goals complete, review your Prosperity Plan in detail to see where you are in regards to your Destiny.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Quarterly Plan Process (contd)

Only after you have confirmed where you are at this moment and reviewed your destination do you write the plan for next quarter.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Quarterly Plan Process (contd)

Complete this process a few weeks before the start of the next quarter. Repeat the process every quarter. Congratulations! You are tacking your business.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com One worthwhile task carried to a successful conclusion is worth half-a-hundred half-finished tasks.

--Malcolm S. Forbes

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Your success is entirely contingent upon your foundation of enabling beliefs, your relentless focus and your actions consistent with those beliefs and focus.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Things are changing so quickly in business that if you are adhering to experiences from a mere five years ago, the world has already passed you by and lapped you a few times

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Entrepreneurs who master and adhere to core business/life principles, such as treat others the way you would like to be treated, succeed because they make decisions based on their value systems, not the almighty dollar or expert opinion

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Those entrepreneurs who adhere to life principles AND constantly adapt to the elusive business dynamics experience enormous, lasting success.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com When it comes to action there is only one lesson. Start now. There really isnt much else to say. Start now! Start now! Start now!

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Once you have the beliefs and the focus, the final ingredient is action. Dont worry about making mistakes

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com In fact, the more mistakes you make, the more progress you are making. Just dont repeat the same mistakes

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Of course, you are making progress with each success as well. The only way not to make progress is to sit still and do nothing. So gleefully accept your mistakes and learn from them

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Celebrate your successes and learn to achieve them easier the next time. Mistakes are good, successes are great and idleness is a sin.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com How to Get Started

Capture your action itemsPrioritizeEliminate duplicates

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com How to Get Started (contd)

If it only takes 2 minutes, do itEliminate time wastersConcentrate your thoughts

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com How to Get Started (contd)

Turn off the emailDelegateCommit to someone else

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com How to Get Started (contd)

Make it manageableTake a breakGo in spurts

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com How to Get Started (contd)

Reward yourselfMake failure VERY painfulStop your (complaining)

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com When it comes time to take action, sometimes you dont know how to act. Maybe you have to make that big sales call and close the deal

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Maybe you are hiring your first employee. What are the actions you need to take?

How do you do it?...

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Though the execution may be a challenge, the answer is simple. In short, you need to act internally (in your mind)

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com as if you have already have achieved what you want, AND you must act outwardly the way you would want to be treated once you arrive at your destination.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Belief + Focus = Apparent Action

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Here are the ONLY five things you need to do to succeed in anything

Determine what you want. Set an enabling belief. Commit focus and attention to your goal.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Here are the ONLY five things you need to do to succeed in anything (contd)

Take the most obvious actions to achieve your goal. Monitor your progress, adjusting your actions to realign with your goal.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com When Toilet Paper Entrepreneurs get down to business, they take full accountability for their situation and the job in front of them

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com It was their responsibility to check for a full roll of TP ahead of time. If there are only three sheets left, its their own fault

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Weaker minds will blame the other guy for not replacing it. The Toilet Paper Entrepreneur takes responsibility every step of the way.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Moving forward is not based upon your past; your future is exclusively determined by the decisions you make now, in this moment

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com The first decision is to take complete and exclusive responsibility for your success

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Toilet Paper Entrepreneurs accept full and complete accountability for their lives, their businesses and their futures.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com The end game of entrepreneurialism is to make enough coin to live an abundant lifestyle and to continue the purpose of your business

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com The problem is that so many people get caught up in the money aspect that they forget everything else thats important

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com It is critical that your business makes cash, not that it starts with it.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com When we have lots of money, our appreciation for it naturally goes the way of the full roll of TP; we wipe our a@* with no concern for the next time we need it

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com When we lack money, our appreciation for it is the same as the last squares of TP. Those few dollar bills only go so far, and we have a very acute sense of how we need to manage them

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Exploit your lack of money, master cleaning up on just a few squares. Then when your cash reserves start growing, store it away and continue to live off only the few necessary squares...

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Go into every situation with the minimum amount of cash required to properly navigate it, and you will start building a healthy discipline for accumulating cash.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Lack of money requires a focus that you dont need when you have funding

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com When you dont have money, your thoughts are focused on ways you can navigate around that perceived obstacle

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com If you properly apply your focus, you will use the lack of money as an opportunity to ask better questions

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com You will not focus on the lack but instead focus forward on exploiting the resources you do have

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com You will become more productive. You will innovate. And you will prosper. Necessity truly is the mother of invention.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Starting a company takes guts, persistence, tenacity, and passion, but stupidity is not part of the formula

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com You need to have some money to live. Your job is not to prove to the world you can make it on your own by becoming homeless.

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com TAKE ACTION NOW! No more exercises. No more pondering. No more psyching yourself up

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind more great reviews at KendallMatthews.com Your last task is to take one giant leap off the cliff and launch your business (if you havent done so already). Show us what youre made of. Join the few, the proud, the Toilet Paper Entrepreneurs!

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The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczOrder Now Through Amazon:http://amzn.to/VSyfep

The Toilet Paper Entrepreneur Book Review
by Mike MichalowiczFind More Great Reviews at:

KendallMatthews .com

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