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Success on the web, made simple

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Presentation for the SCORE Leadership Conference in Washington D.C. on 8/12/2014. A look at what an online identity is, what the components comprise a website, and some information on social and SEO marketing.

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Page 1: Success on the web, made simple

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Page 2: Success on the web, made simple

• Small business advocate• Website creator• Developer• Marketer• Speaker and inventor• GoDaddy Evangelist• My Website: Mendel.me

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Page 3: Success on the web, made simple

Discussion about online identity.

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Page 4: Success on the web, made simple

WebsiteSocial Media

Online Reviews

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Page 5: Success on the web, made simple

85%OF CONSUMERS USE THE INTERNET TO FIND LOCAL BUSINESSES.

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Page 6: Success on the web, made simple

Accessibility BrandingEstablish

Credibility

Connect with Customers

Generate Leads

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Page 7: Success on the web, made simple

A website is an extension of an offline business.

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Page 8: Success on the web, made simple

Domain NameAll-in-one

website solution OR hosting

Professional Email

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Page 9: Success on the web, made simple

Social Media Local Reviews MobileSearch Engine Optimization

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Page 10: Success on the web, made simple

Online OfflineSocial media = word of mouthLocal reviews = personal referralsMobile = popup cartSEO = sign placement

and wording

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Page 11: Success on the web, made simple

Be realEncourage

open dialogueAsk questions

Respond to feedback

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Page 12: Success on the web, made simple

Be relevant

Be specific

Be strategic

Be natural

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Page 13: Success on the web, made simple

USB Drives at GoDaddy’s Booth

SEO – Moz.org

GoDaddyTrainingHub.com

SCORE.org

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Page 14: Success on the web, made simple

Turn your idea into a business pre-guide

DIY Getting started worksheet and build your own website

Workshop materials (instructor guide, participant pre-work, participant guide, build a website together)

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10PDF RESOURCES FOR CLIENTS AND ADVISORS

Page 15: Success on the web, made simple

QuestionsTweet @ifyouwillit #SCORENLC with tidbits you learn today!