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Mark Richardson’s 2017 Business Planning Workshop
10/13/16
Milestones
2014Our site visits are up over 40%, we receive almost twice as many calls from it and we have gone from the 6th page to the first in a very short time. To say they have done a good job does not do it justice. They have done a fantastic job!
Ray HoffmanMarketing Director, RbA
Milwaukee
““
I really like SurePulse. It’s an intuitive tool and I like that everything is in one place. It's useful, easy to use and I have a much better understanding of how we are performing.
Amy LindholmBrand Manager, LP Siding
““
AWARDS
Surefire Social: The First LOCAL Marketing Automation System
NEVER WORRY ABOUT WASTING MONEY ON DIGITAL MARKETING AGAIN
● Drive Down Lead Cost ● Get More Conversions ● Measurable Metrics
3Proprietary + Confidential 2016
You Get a Book!
4Proprietary + Confidential 2016
Your Free copy of Mark Richardson’s book will be on the way.
Send these 2 things in an email to [email protected] 1. Name & Mailing address2. Your Biggest Marketing
Challenge
Mark Richardson
Today’s Speaker
5
PositioningFor the Future Mark G. [email protected] 301.275.0208
What does the positioning for the future mean?
• Top Line Growth?• Portfolio Blend?• The Team?• Profitability?
• Client Experience?
• Predictable or sustainable?
• Alliances?
• The Next Level of Success?
Motivations
Legacy A Job!
Evangelist
The Business EntrepreneurInvestor Ego
“Culture Eats Strategy for Lunch”
Three Key Ingredients For Success
1. The Right Mind Set
2. Business Fitness
3. Change
The Right Mind Set
“If You Think You Can or Think You Can’t, You’re Right”
Henry Ford
The “RIGHT” Business Mindset
● Positive Attitude● Synergistic Thinking● Work Ethic● Pace
BUSINESS FITNESS
YOUR BUSINESS FITNESS QUOTIENT
NumbersSCORE
Processes
TeamProductProfitabilityStressReputationPositioningRelationships
Leadership
TOTAL :
CHANGEor become irrelevant
“just do it”
“willing to take risk”
Clients found you
High touch marketing
“just discuss it”
Follow the fantasy
Focus on the “what”
“want to reduce risk”
You find the client
High tech marketing
Control the fantasy
Focus on the “how”
10 YEARS AGO TODAYvs.YOUR CLIENT...YOUR MARKETING...YOUR SALES STRATEGIES
Business Success...80% Science and 20% Art
Why do Businesses Fail?
• Focus
• Commitment
• Capital
The Right Pace of Growth
Growth The Right Cadence
0%
0 - 5%
5 – 10%
10 – 20%
> 25%
Not moving
Aggressive but realistic
May lose market share
OK but not impressive
Aggressive higher risk
For a copy of this presentation email: [email protected]
21
Are you interested in getting a local visibility check-up?
Call (703) 788-6730
or
Email [email protected]
Proprietary + Confidential 2016
Take That Next Step to Success
Five Keys to Position your Business for the Future
YOUR BUSINESS
4.Technology2.Your Team
5. Strategic Partnerships
3.Your Client
1.Your Product
1. Your Product
How vs. WhatEasy Diversified
MASTER THE LABOR!
“People are your greatest assets”
“Be a magnet not a net”
2. Your Team
All “A” Players Committed Team Sport
3. Your Client
Client ExpenditureClient RetentionData/Demographics
4. Technology
Benefit to the ClientInvest Time & Money Transparency
“None of us are as smart as all of us”
5. Strategic Partnerships
Allies Not Competitors Contractor ProgramsVendor
“Great Companies Begin with Great
Leaders”
Positioning For The Future Requires Your Leadership
Balance Long TermStudent of SuccessThe Right Mindset
SUMMARY• Now is the time invest in growth
• Leverage your Alliances
• People are your greatest assets
• It’s 80% Science
• Be a student of success
• Intentions without actions = squat
• Seize The Day...Now is the time to ACT!
You Get a Book!
36Proprietary + Confidential 2016
Your Free copy of Mark Richardson’s book will be on the way.
Send these 2 things in an email to [email protected] 1. Name & Mailing address2. Your Biggest Marketing
Challenge
For a copy of this presentation email: [email protected]
37
Are you interested in getting a local visibility check-up?
Call (703) 788-6730
or
Email [email protected]
Proprietary + Confidential 2016
Take That Next Step to Success
/SurefireSocial @surefiresocial Surefiresocial.com
38
