NAME GAME :

HOW TO NAMEYOUR BUS INESS

BY N IR RONEN

FROM N IRRONEN .NET

CHOOS ING THE NAME FORYOUR NEW BUS INESS I S ANINTEREST ING CHALLENGE .BUT THE BRA INSTORM CANBE FAR FROM EASY ANDS IMPLE

REMEBER THESE FACTORSWHEN CONS IDER ING A NAMECUSTOMERS WILL WANT TO

SHARE .

1 UNIQUE -NESS

You don't want a name that

potential customers will lose in

a sea of search results. keep it

simple, unique to your product,

and non-competitive. Just

imagine what could have

happened if Zuckerberg

named his company "The

Student Social Network"

instead of "Facebook".

2 BRANDAWARE -NESS

Don't mislead clients and

customers with a name that

makes it seem that you offer

something you actually don't.

Don't name your company

"TurboSearch", if speed isn't a

priority

3 AVOIDBUZZWORDS

It may seem that "-ify" and "-ly"

are a suffix that every startup is

including in their name. Some

of these are successful, but it's

a risky play. You don't want

your company to sound like a

caricature of itself.

4 SHAR -ABIL ITY

Studies have shown that 5-15

characters are optimal for a

business name. It makes sense,

too. You need to fit it into

social media profiles, and long

URLs can be a turn-off.