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Presented to students of Amity school, Saket, Delhi

July 2015

ABOUT ME – PRASHANT PARASHAR

A computer engineer.

13 years of industry experience.

Currently Senior Director Technology at snapdeal.com

Previously at:

ENTREPRENEURSHIP – WHY NOW?

• Economic growth

• Globalization – world is flat!

• Rapid Technology Adaption – mobile & Internet growth

• Growth of lean business model

• Availability of VC funds

STARTING UP…

Idea Market

Team Execution

WHERE TO START FROM? 1. IDEA

S-U-C-C-E-S Model

• Simple

• Unexpected

• Concrete

• Credible

• Emotional

• Stories

(Source: Anand Chandrasekharan, CPO, Snapdeal)

STARTING UP – 2. THE BIZ PLAN

http://dilbert.com/strip/2014-04-28

STARTING UP - 3. THE TEAM

Complementary skills, good chemistry

Full-time

Passion Persistence

2-3 Founders

STARTING UP – 4. EXECUTION

F-A-S-T Model

1. F – Flexible : listen to user feedback, be ready to change

2. A – Aggressive : quick turn around

3. S – Steady : persistent

4. T – target-oriented : have interim aggressive goals

BUSINESS P

LAN

BIZ PLAN GENERATION – WHY?

1. Important to know your market. Especially for first-time entrepreneurs

2. A methodical way to know and describe your business

3. Important to remain flexible. Don’t hesitate to change the biz plan but when you change it, do generate it again too.

1. CUSTOMERS

• B2B OR B2C OR ?

• Mass Market

• Niche Market

• Multi-sided

2. VALUE PROPOSITION

• “Get the job done”

• Design

• Price

• Brand/Status

• Features

3. CHANNELS

How you reach your customers.

• Direct

• Indirect/partners

Tech:

• Web

• Mobile

• Wearable

4. REVENUE STREAMS

Where the money would come from?

• Sales

• Usage fees

• Subscription fee

• Brokerage

• Advertising

5. KEY RESOURCES

Key resources critical for business to function.

• Physical

• Intellectual

• Financial

6. COST STRUCTURE & FINANCIAL STREAMDescribe the entire cost & revenue stream within a timeline.

[So that you know]

EXERCISE

EXERCISE

Describe your idea based on S-U-C-C-E-S Model.

CLOSING THOUGHTS

1. Choose lean and rapidly scalable model

2. Technology based

3. Disruptive

QUESTIONS?

www.prashantparashar.com

http://twitter.com/sucoder

Prashant dot parashar att snapdeal.com