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By Keri Jaehnig, Idea Girl Media
Social Media Saturday - WiBN Dayton, Ohio December, 2015
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
• #SMBInfluencer
• State Senate Commendation
• 3-Time Top Tourism Campaign
• Founding Author at SteamFeed
• Contributor: Social Media Today,
SheOwnsIt, Search Engine People
• Seen At: Forbes, Business Insider
KERI JAEHNIG
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
What about you?Coffee makes me smile!
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Discuss Key Topics
Q&A
Best Practices
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
We all start out as
beginners AND social
media changes DAILY!
Clock with
hands
PC
Social Media Topics
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Online Reviews
Favorite Tools & Apps
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Online Reviews• 27% of consumers regularly use online
reviews to determine which local business to use (Local Consumer Review Survey, 2012)
• 72% of consumers trust online reviews as much as personal recommendations (same)
• 50% of B2B buyers turn to social media/peer reviews (G3 Communications)
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
They key is to
MANAGE online
reviews!
ideagirlmedia.com/social-media/delete-facebook-reviews/
Favorite Tools•No “correct” answer - Preference
•1, 2, 3 or more devices? •Mac or PC? •Free and paid •Social networks can be tools!
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
I’m just going
to tell you…
…about my
favorites!
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Social Media Tools
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Facebook Groups are the Page’s
companion!
steamfeed.com/10-reasons-use-facebook-groups-business/
Friendly Collaborators
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
For bloggers on Twitter (other social networks integrate)
triberr.com
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Tribing Lessons
• People of like interest
• Complimentary niches
• Build trust
• Quality over quantity
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Multiple Accounts
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
searchenginepeople.com/blog/1025-seven-instagram-reasons.html
Q & A
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Best Practices
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
~Keri Jaehnig
"A social media strategy provides you a map, but the right tools help you complete
the mission."
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
~Keri Jaehnig
“Expecting social media to behave like traditional media is
like approaching a fifty-yard dash with a walker.”
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Rock Your Social Media!
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
bit.ly/LLICjointheclub
LIKEABLE LEAGUE INNER CIRCLESecret Facebook Group: Peer Collaboration, Guest Speakers
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Watch Facebook
facebook.com/ideagirlmedia instagram.com/ideagirlmedia
Final Questions
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
• KERI JAEHNIG
• ideagirlmedia.com
• facebook.com/ideagirlmedia
• instagram.com/ideagirlmedia
• twitter.com/kerijaehnig or
twitter.com/ideagirlmedia
CONTACT ME
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Thank You
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia