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A high level presentation on some of the core tactics and areas of focus that startups should focus on. Not all the best practices in SEO are needed for new sites or businesses. This presentation was given to the MuckerLabs 2013 classes.
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SEO for startups
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google.me/+EricWu
@eywu
ericywu
searchsignals.com
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107070727278091110500
@eywu
ericywu
C A U S E
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crawlability
accessibility
usability
searchability
engage-ability
crawlability is making it easy for bots
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like diamonds, URLs are forever.
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plan and make them clean
yes: example.com/seo-for-startups/comments no: example.com/content/?id=57&title=seo%20for%20startups&cmnts=true
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Google https://developers.google.com/webmasters/ajax-crawling/ http://qz.com/
if you use AJAX shebang (#!) or push state
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there can be only one <link rel=“canonical”
href=“http://en.wikipedia.org/wiki/Connor_MacLeod” />
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accessibility is making your site available to everyone & thing
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section 508build for screen readers, +1 for bots • <title> • <h1>...<h6> • <p>
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• <img alt=“be descriptive”> • <strong> • <ul>, <ol>, <dl>
HTML5 + linked dataRDFa, microformats, open graph, schema.org
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be responsivethink mobile web
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usability is providing a kick ass experience
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want more juice? think clicks , not links
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page segmentationwhere you put stuff matters
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logo register | sign in
stuff | we sell | and | about us
privacy policy | terms of service © search signals, 2012
• bad “seo” links • bad “seo” links
• insane “seo” links • insane “seo” links
• bad “seo” links • bad “seo” links
http://www.huomah.com/Search-Engines/Search-Engine-Optimization/SEO-implications-of-Page-Segmentation-concepts.html
reducingbounce rate is good
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reducing search refinements is better
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send users to otherhigh quality sites
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searchability is using the words that people search on the most
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take keyword tools with a grain of salt
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• Google Keyword Tool • Google Trends • Google Webmaster Tools • Bing Webmaster Tools
• Keyword Discovery • KeywordSpy • SpyFu • WordStream
engage-ability is activating your audience to comment and share
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facebook comments
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Google+ & rel=author
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QDF Query Deserves Freshness
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build links by building buzz
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use SEO to amplify your social efforts
plan your PR to maximize success
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C A U S E
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crawlability
accessibility
usability
searchability
engage-ability
http://bit.ly/mucker-seo
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APPENDIX
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Resources to ReadGoogle’s SEO Start Guidehttp://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdfMoz’s The Beginner’s Guide to SEO http://moz.com/beginners-guide-to-seo Search Engine Land’s Guide to SEO http://searchengineland.com/guide/seo
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