Boisson Beverage Pvt. Ltd.Boisson Beverage Pvt. Ltd.(Sample Business Plan)(Sample Business Plan)

Stay Relaxed…Stay Relaxed…

Executive SummaryExecutive SummaryBusiness Type:Private Limited Company.Private Limited Company.Location: Location: Paharghata,Chittagong.Paharghata,Chittagong.Key Partners: Key Partners: X Y ZX Y ZKey Objectives:1. High quality customer service and satisfaction ..2. Consistent high standard of production.3. Continuous quality improvement.4. Employee welfare and development.5. Lean, simple and effective process. Mission: Getting profited through making easy availabilities of Relaxing beverage.

Situation AnalysisSituation Analysis

Competitors:

a. Local Seller & Agents (as a distributor of readymade beverage)

b. James Finley

c. H.R.C

d. Dun Cun Brothers

e. Khandaker Tea Co.

Competitors Market Share:

About 70% of total market share is hold by our competitors.

Target Market:

a. Corporate Offices

b. Middle class family people

c. Foreign Importers

SWOT AnalysisSWOT AnalysisStrength:a. Superior Product Qualityb. Modern Technological

equipmentsc. Web-based Communicationsd. Industrious Workforce

Weakness: a. Lack of educated workforceb. Absence in rural areasc. High cost of Technological

investments

Opportunity: a. Digitalized lifestyle b. Quick respond to market

changesc. Real time communication

with consumers

Threat:Threat:a.a. Natural calamitiesNatural calamitiesb. Political calamitiesc. Unethical competitions

Our Business Organization (Functional Structure)Our Business Organization (Functional Structure)

Managing Director

Director OfHuman Resources

Director Of Production

Director Of Management

Director Of Marketing

Director Of Distribution

FinanceDept.

AccountsDept.

Employment, Selection & Wages Department

Tea Garden Fruit Garden Tea & Juice Factory

Quality control &

ImprovementDepartment

Planning Dept.

OrganizingDept.

MotivationDept.

ControllingDept.

On Spot Action Dept.

Advertising Dept.

Publicity & Sales

promotion Dept.

Personal selling &

Public Relation

Dept.

G.M.

Area Managers

Transport Dept.

Store Dept.

Home Delivery Dept.

Area Based Employees

Our Physical Resources Our Physical Resources

Our Financial Projections & BudgetOur Financial Projections & Budget

Our Initial Investments:Our Initial Investments:BDT 300 Millions. (75% Bank Loans & 25% Self )

Distribution:Distribution:

Field Of Financing Financing In BDT

Tea & Fruit Garden BDT 70 Millions

Factory & Machinery Equipments BDT 60 Millions

Production Cost BDT 70 Millions

Salary, Training & Insurance BDT 30 Millions

Marketing & Distribution BDT 55 Millions

Research & Development BDT 15 Millions

Total BDT 300 Millions

Our Pricing For Products:Our Pricing For Products:

Product Price

Regular Tea BDT 8.00 Per Cup

Green Tea BDT 15.00 Per Cup

Ginger/Lemon Tea BDT 8.00 Per Cup

Regular Coffee BDT 25.00 Per Cup

Cold Coffee BDT 40.00 Per Cup

Black Coffee BDT 25.00 Per Cup

Lemon/Mango/Orange Juice (400 ml) BDT 18.00 Per Bottle

Lemon/Mango/Orange Juice (600 ml) BDT 30.00 Per Bottle

Lemon /Mango/Orange Juice (1000 ml) BDT 50.00 Per Bottle

Our Target is to get BDT 100 Millions / Year

Our assumption says that during the first 3 years we will be going through losses. We

aim to reach our BEP in the Fourth year of our production

Our Human ResourceOur Human Resource

Human Resource Selection Process:Human Resource Selection Process:

Laborer Resources Employee Resources

Selection Board

(Selection Process)

Selected Laborers

SelectedEmployees

Our Production ProcessOur Production Process

Processing Unit

Industrial Raw Materials

Unprocessed Tea From Garden &

Coffee

Unprocessed Fruits From

Garden

Factory Distribution Unit

Factory Distribution Units

Tea Preparing Juice

Preparing

Prepared Tea & Juices @ your

Door step

Processed Tea & Fruits

Processed Tea For Export

Our Marketing StrategyOur Marketing Strategy

The Marketing Strategies We FollowThe Marketing Strategies We Follow

IMCIMC

Advertising

Personal Selling

Sales Promotion

Public Relation

Publicity

Guerilla Marketing Guerilla Marketing

Our Distribution ProcessOur Distribution Process

Transportation Vehicle

Delivery Vehicle