QUALITY GLOBALBUSINESS PLAN PRESENTATION

BY

ROWAN FERNELON

(MAKER HUB PRIZE)

FRESHMAN STUDENT AT MEDGAR EVERS COLLEGE

THE PROBLEM

 

Africans / Afro Americans originally from

Africa, CANT FIND AUTHENTIC AFRICAN

WEAR BEING PRODUCED IN USA.

Hence they lack CULTURAL IDENTITY.

THE PROBLEM

 

THE SOLUTION

 

My family & I Produce authentic

AFRICAN products in modest numbers.

Target Market - WE WILL

EXPAND to cater for the

AFRICAN/ AFRICAN AMERICAN

NICHE

STEPS TO LAUNCH

 

• Incorporate as an LLC

• Start an online store

• Secure funding and Sell African products to the Niche online

• Utilize a drop shipping model to sell variety of products to other Niches

WHAT MAKES THIS BUSINESS DIFFERENT

 

• Big companies like Amazon either don’t sell or DON’T SELL a variety of AUTHENTIC African items

• Sites that do sell, do so at exorbitant prices as they are imported from AFRICA

• This business produces the products locally in USA

HOW WILL WE MAKE MONEY

 

• We will seek $12,000 to fully fund this start up for raw materials, admin and marketing. 50% to Marketing, 20% to Raw Materials; 30% to Admin and distribution

• Sell and distribute PHYSICALLY to over 20 selected stores in

Manhattan and Brooklyn who have already expressed and signed letters of intent to purchase our products after seeing samples. Sell mainly ONLINE.

• Implement an aggressive marketing campaign targeting the niches.

THE TEAM• THE CEO OF THE COMPANY IS BE ROWAN FERNELON. HE HAS EXTENSIVE

EXPERIENCE IN ACCOUNTING AND BUSINESS MANAGEMENT

• THE OTHER EMPLOYEES WILL COMPRISE 4 FAMILY MEMBERS WHO ARE ALREADY SELLING THESE AFRICAN PRODUCTS AT THE STREET SIDE AT UTICA ON NOSTRAND

• MARK CADET AND ANDRE FERNELON, BOTH CPA ACCOUNTANTS BY PROFESSIONAL WILL BE ADVISORS TO MANAGEMENT