Arijit SinghWarehouse Session

Post Event Presentation

Event Synopsis

Warehouse Session Arijit Singh Live in concert was organized at MMRDA , BKC by The Origami Project and Global Desi Project. The Origami Project is a 3 years old organisation, Mumbai based entertainment solutions such as Live shows, and also manages the artists. Global Desi Project is a 4 year old organisation which organizes and manages events such as Live Shows , Weddings , Corporates etc.

We would like to thank our partners who have supported us to make this event a grand success. Ganna.com

(Title Sponsor) , HT Café and LIC ( Associate Partners), Spykar Lifestyles ( Style Partner) , Cloud 9 (Beverage

Partner) , Bata (Footwear Partner), Askme (Information Partner), Circle (Technology Partner) , Moryaa’s

(Outdoor Partner), BookMyShow (Ticketing Partner) as sponsorship partners . At MMRDA – Mumbai, the event

was built to let the spectators feel and experience the performance by “Arijit Singh”. We provided various

branding opportunities for the presenting sponsors of the event.

To kickstart the promotions , a pre-event activity – flyer’s were distributed in newspapers which involved

brand awareness. Tent cards were placed in select outlets of Rajdhani , MOD, Oye Kake, Shree Ram Restaurants

etc. We introduced a special offline activity called “ Karoake Car “. We targeted various colleges such as SNDT

Women’s University, Rajiv Gandhi Institute of Technology , Usha Mittal Institute of Technology to engage the

young crowd inside the premises with a Radio Mirchi RJ and also in Jai Hind, Sydenham, RA Poddar, Mithibai,

Hinduja, MMK , Nationals etc to engage the young crowd outside the premises to create awareness about the show and encouraged people to get involved. We used Prime locations such as Andheri , Mahim , Bandra , Lower Parel etc for Outdoor Advertising.

Event Synopsis

Radio Mirchi 98.3 FM promoted the event as a Radio Partner. HT Café dedicated 3 quarter pages in their

Newspaper for 3 days for brand visibility. 9xm as a Music Channel Partner provided a platform to showcase

the product on their aston bands and 30 sec promo videos on their estemed channel across India.

Wedigitall ( Digital Partner) had undertaken heavy social promotions were undertaken on platforms such as

Facebook, Twitter and Instagram. Additionally MissMalini and We are Mumbai also promoted the event on

their Facebook and Twitter pages. Apart from that online contests were conducted to create a buzz

amongst the Mumbaikars.

Event Flyer

Radio Jingle

Aston Band

Promotional Video

Newspaper InsertDate of Ads: 4th,5th & 7th February

Outdoor Advertising

Andheri opp. Regency

Mahim link road

Tardeo 1

Outdoor Advertising

Bandra linking road

Juhu Versova Road

Matunga

Branding at collegeKARAOKE CAR

Branding at college

Karoke Route, Colleges across Mumbai :

31st - HR, KC, Jai Hind & Sydenham

2nd Feb - Somaiya Vidhyavihar Campus, Ghatkopar (In all 11 colleges in Campus), Kj Somaiya(Medical & Engineering), Sion

3rd Feb- Ruia,Ruparel,VJTI,ICT (Matunga)

4th Feb - Don Bosco(Kurla), Nationals,Thodmal Shahani,Fragnel,Rizvi (Bandra)

5 th Feb - Sardar Patel,Rachna Sansad, Mlsanghvi,Ritumabar,Mithibhai,Nm,UPG,DJSanghvi,Bhavans,RGIT (Andheri)

KARAOKE CAR COLLEGE ROUTE

Event Day

Venue Branding

Event Day

Venue Branding

Event Day Photographs

Event Day Photographs

Event by