NET-WORKING MSMEs ACROSS NATIONS FOR TECHNOLOGY & MARKETING

A JOINT CONFERENCE OF BRENAU UNIVERSITY, GEORGIA, USA, AND RIMSR BANGALORE

Of the many challenges the Indian MSMEs face, the two most critical ones that have defied solutions are:

• Technology, and • Access to International Markets.

In the past there were other challenges too; like, lack of undue formalities while setting-up a new enterprise, credit dispensation, lack of power, untrained manpower, etc. However, these problem areas have received the attention of the authorities concerned to be, and the situation has substantially improved. However, lack of modern technology, and lack of access to international markets have stood unattended to. In fact, it’s precisely these two factors that made China “international manufacturing hub.” India is no-where near China in manufacturing. True, with the advent of information technology, India’s service sector saw a huge growth and gross earner of the much needed foreign exchange. India has crossed forex reserve of US $300 billion chiefly because of the contribution of IT. But, is this a situation that need to be celebrated? A definite ‘no.’ Look at the plight of Indian BPOs. They have lost out to South-East Asian countries more than 50% of the market share. Likewise, this could happen even to the IT sector. The answer to this is to strengthen the manufacturing sector. The dictum of Sir MV “industrialize or perish,” is more relevant and appropriate today. But, the key to the growth and survival of MSMEs is ‘technology,’ for it’s only technology that can give the strength of competing with nations across globe. It’s technology that gives the advantage of improved quality, reduced costs, and access to international markets. And this is possible only through networking with other nations and not by isolating ourselves. Today, the large industries have that financial muscle to participate in the international arena; but the MSMEs do not have this advantage. Therefore, it was thought out to create a platform where these issues are addressed forthright and implementable solutions arrived with inputs from Prof. William Lightfoot who is an authority on small business, marketing, and entrepreneurship.

William S. Lightfoot (‘Bill’), Ph. D. has served as a Professor of Business Administration, and the Dean of the College of Business & Mass Communication at Brenau University near Atlanta, Georgia since 2007. He was the founding Director of the Universities Discovery Incubator, leads the Universities development of online programs, and has over 30 years of experience in business and higher education. He previously served as Associate Dean at the International University of Monaco where he was instrumental in helping them achieve a top 100 ranking for their MBA program by the Economist Magazine as well as the Universities successful pursuit of AMBA Accreditation. His business career included positions in sales, and marketing of high tech industrial products for both global corporations (Schneider Electric and Eaton Corporation), as well as entrepreneurial ventures. He has authored a number of academic and trade articles, as well as research studies on entrepreneurship, technology, and marketing. He has served as an advisor for businesses in Africa, India, Europe, Central America, and the U.S. and on the boards of a number of community organizations. He has degrees in Electrical Engineering, General Management, and Organization & Management.

VENUE KASSIA AUDITORIUM

BANGALORE

DATES 25th & 26th AUGUST 2014

DELEGATE FEE INR 9,000=00

US $ 300=00

SOUVENIR

Full Page INR 30,000/US$ 600/-

Half Page INR 15,000/US$ 300/-

WEB DIRECTORY INR 10,000/US$ 200/-

REGISTRATION STARTING 09.00 AM INAUGURAL SESSION FROM 09.30 AM BUSINESS SESSION 10.30 AM ONWARDS

BUSINESS SESSION INCLUDES THE FOLLOWING TOPICS FOR DISCUSSION:

• KEY-NOTE ADDRESS. • INDIAN MSMES – CONTRIBUTIONS AND

OPPORTUNITY FOR GROWTH. • SMALL BUSINESS ADMINISTRATION – AMERICAN

PERSPECTIVE. • ROLE OF IT IN IMPROVING THE EFFICIENCY OF

MSMES. • MARKETING – GLOBALIZING & NETWORKING

INDIAN MSMES. • ENABLING POLICY INITIATIVES & STATE SUPPORT

FOR MSMES. • SUPPLY-CHAIN STRATEGIES FOR MSMES. • LEGAL ASPECTS OF INTERNATIONAL TRADE. • BANKING NEEDS OF MSMES FOR INTERNATIONAL

TRADE. • HUMAN RESOURCE NEEDS FOR MSMES • MARKETING CARBON-CREDITS – STRATEGIES FOR

MSMES.

ABOUT US

Founded in 1878, Brenau University is one of the vibrant, popular, and well recognized Universities in the USA, with an array of educational programs to meet the needs of the student community at large. It is accredited by SARC, ACBSP, and PMI. SARC is one of the 7 accrediting bodies recognized by the Dept of Education, Government of the USA. The University offers Baccalaureate Masters, and Doctoral Degrees. The Degrees, and Diplomas awarded by Brenau University are recognized by the University Grants Commission, Government of India.

Established in 2007, RIMSR, or ‘The Rangnekar Institute of Management Studies and Research’ is affiliated to Brenau University, and is the only affiliate in the SAARC countries. RIMSR has a Governing Council headed by Prof. (Dr.) S.Sadagopan, Director, IIIT, Bangalore, and other professionals drawn both from the USA & India. Apart from India, Brenau University has wide presence in China.

As part of this co-operation between Brenau University, & RIMSR, the following programs of Brenau University are offered in India, and in Sri Lanka, Nepal, and Bhutan:-

• Diploma Program in Project Management –

Business Finance – Project Procurement. • Post-Graduate Diploma Program in

Management, Business Finance, Health Care Management, and Project Supply-Chain.

• MBA in 9 specialized areas in demand. • Study-Abroad Program for 4 weeks on

International Business & Entrepreneurship Development.

RIMSR, also conducts in-house training, workshops, conferences, industrial research, and consultancy. For more information visit www.rimsr.in.

PREPARING MANAGERS FOR SUCCESS IN A CHANGING WORLD

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SUPPORTED BY:

KEY NOTE SPEAKERS INCLUDE: • Mr. Kaushik Mukherjee, IAS, Chief Secretary,

Government of Karnataka • Mrs. K. Rathna Prabha, IAS, Additional Chief

Secretary, Department of Commerce & Industries, Government of Karnataka

• Prof. (Dr.) William S Lightfoot, Dean, College of Business and Mass Communication, Brenau University, Gainesville, Georgia, USA

• Prof. (Dr.) S Sadagopan, Director, International Institute of Information Technology, Bangalore, and Chairman, Governing Council, RIMSR, Bangalore

• Prof. Harsha Kestur, Director, RIMSR, Bangalore • Dr. S.S.Chandrashekar, Program Director – SAARC

Countries, Brenau University, Georgia, USA • Prof. (Dr.) Kishan, MPPL, Karnataka, India