Pineapple or Kiwi?It doesn´t matter!

Hendrik Lennarz, #UXCologne 10.05.2016„My personal UX challenge“

My personal UX challenge

Do button colors make a difference?

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OR

Is Snapchat easy to use?

100 million active users (M

ay 15)

Is a double opt in useful?

24% don´t click DOI mail

Is Amazon nice?

Conversion Rate (Prime): 74%

We all use stupid passwords…

Bots will kill UX. Not!

Bad iPhone UX

When to upgrade?

Copytext is not UX. Fail.

Why can´t Germans make good UX?

Solution?

The TEAM is in charge of the USER eXpierence

UX

Business- What is the goal?- What is the budget?

Tech- What is possible?- What is realistic?

User- What is needed?

Team

Designers shouldn´t be expected to get it right the first time; Nobody else has to

Who we are?

What inspires me?

www.trustedshops.com

Hendrik LennarzHead of Product & IT

Twitter: @lennarzBlog: http://www.growthhackerlove.comProduct: http://www.trustbadge.com