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WE LOVE
MUSICMugatunes started as a project in the spring of 2015 at Trinity College
We are music buffs who loved discovering new artists
Many colleges have DJ’s who mix original material with HUGE on campus followings
However there is no way to share this music
We saw a HUGE gap in the market for an inter collegiate music sharing platformA DropBox folder turned into a music-blog, and a movement was born…
WEDISCOVERED
Music aficionados had no seamless way to exchange songs & playlists with their worlds
Two thirds of listeners didn't share music with their circles at all due to no easy platform, and the second most popular way to share is still burning a CD
Not Sharing 66%
Other 2%
File Sharing 5%
Spotify 6%
Burned CDs 9%
Youtube / Sound Cloud 12%
DID YOUKNOW
There are 436 +/- College Radio Station in the USA alone
Since July 2015, 91 campus station pages have been set up on Muga with little or no publicity
This includes 212 contributing DJ's, who have posted 1,900+ songs and 100+ playlists
COLLEGES
MUGAOriginal music created by their peers (non mainstream)
College DJ’s now have an outlet to share their music
College Pride is at stake - users can follow other colleges / DJ’s
Curated and promoted by humans, not an algorithm
Taps into the Social Media sharing psyche
It’s College radio reinvented
SOME OF OURPARTNERS
Amherst College Arizona State UniversityBates UniversityBowdoin College BostonColby College Georgetown UniversityHarvard UniversityMichigan State Northeastern Ole Miss Penn State Quinnipiac SoCal San Diego Syracuse TulaneUSC UC Berkeley UConn UVA Villanova
OPPORTUNITYTHE
20 million college students in the USA
4,140 colleges in the USA
Estimated purchasing power of students exceeds $115 billion
This year they’ll spend:- $42 billion on restaurants / food - $13 billion on clothing- $9 billion on entertainment- $18 billion on phones / technology- $33 billion on other products / services
200 million college students worldwide
20,000 + colleges worldwide
SEEKINGWE’RE
- Funding for customized web platform development (currently drawing fromSoundCloud)
- Funding for iOS and Android App (currently built on mobileX labs free platform
- Funding for building out business model including: - Video serving on app- Video serving and ad package on web- Analytics based targeting- Live events
- Web 7,500 monthly visitors, 17,000 monthly page views
- SoundCloud, 5,000 + followers, over 1,000,000 plays
- Twitter followers 1,662
- Facebook followers 2,519
- Instagram followers 3,139
MODELPROVEN
Crowdsourcing content from intercollegiate contributors has been a proven model for success. Our platform follows the exact same model as HerCampus www.hercampus.com and SpoonUniversity www.spoonuniversity.com
Campuses
Content
Contributors
Traffic
Funding
Female ‘College Survival' Food, Recipes & Health
300+200+
3000+ 5000+
3.5 Million Monthly Visits 4+ Million Monthly Visits
$5 Million$3 Million