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Visit us: https://payments.amazon.com
• Attracting qualified shoppers
• Meeting rising consumer expectations
• Converting shoppers into customers
• Mobile readiness
• Managing risk
Top merchant challenges
Visit us: https://payments.amazon.com
The Conversion Quotient
Mindshare Investment
Time / Hassle / Risk
Value / Utility / Visibility
Visit us: https://payments.amazon.com
Getting real about mindshare
• What % of your customers create an account with you?
• How frequently does your average customer purchase?
• What % of your carts are abandoned?
• What % like, share, or mention you via social media?
• What % rate or provide feedback on their experience?
• What % of your customers would recommend you?
?
Visit us: https://payments.amazon.com
2/3 of online shoppers abandon their shopping carts without paying.Source: Corporate Eye, January 2014
Visit us: https://payments.amazon.com
Two levers
Raise Mindshare• Invest More Money• Invest More Time• Test & Optimize
Lower Investment• Reduce Time• Reduce Hassle• Reduce Risk
1 2
Visit us: https://payments.amazon.com
Make it fastMinimize data entry. Remember and pre-populate whenever possible. Eliminate unnecessary clicks. Optimize load times.
Make it easyMake it familiar and intuitive, anything less is frustrating. Never make them do the same thing twice.
Make it safeStand behind your products and services. Take security seriously. Look for opportunities to leverage the work and investment of others.