Market ResearchWhat happens when you replace an analyst
with a developer?
70 blogs , Avg 250 posts each
What content performs best?
X vs. Y
Research, backed by numbers
What have we learned from analyzing over 10K headlines?
Using negative terms – kill, nightmare, dead, war, blood, dark
Use lose over win
Show me the numbers (the bigger the better)
When developers are asked to help with marketing
Why our initial marketing budget was used for illustrations
It all started with a doodle