24
Startup Moon

Marketing Tools for the Enterprise with Iris Shoor, Takipi

Embed Size (px)

Citation preview

Startup Moon

Takipi

Market ResearchWhat happens when you replace an analyst

with a developer?

70 blogs , Avg 250 posts each

What content performs best?

X vs. Y

Research, backed by numbers

Piggybacking cool brands

What have we learned from analyzing over 10K headlines?

Using negative terms – kill, nightmare, dead, war, blood, dark

Use lose over win

Show me the numbers (the bigger the better)

Coding Content

When developers are asked to help with marketing

Why our initial marketing budget was used for illustrations

It all started with a doodle

Monster BizDev

Thanks!

[email protected]

@irisshoor

www.startupmoon.com