Market to the Largest Generation in the U.S.: Millennials (Manta.com)

Crowds with CashAlternative Financing is a Mixed Moneybag

of Opportunity for Small Business

Hello!

Welcome to Manta’s Small Business Expert Series

Thanks for joining us today.We’ll get started right at 2 p.m. EDT

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Marketing to MillennialsIt’s a Whole New Mindset

#mantaexperts

CEO

WelcomeJohn Swanciger

Open the resource list to see John’s blog post on millennial influence

Q&AResource listTechnical?

How Millennials are Destroying the Tuxedo Business

- CBS News, June 16, 2015

Black Tux Raises $2.6M So You Can Rent That Suit and Tie

- TechCrunch, Feb. 25, 2015

The Story

Open the resource list for links to these stories

The Story

Only 15% of small business owners market

directly to millennials, but

alter their message,

advertising mediums and tactics, and add more personal

engagement.

Open the resource list to link to Manta’s research

We’ll Talk

AboutMarketing to Millennials: It’s a Whole New Mindset

Meet the expert: Brendan ShaughnessyPoll

Millennials are changing the way we do businessWho are millennials? (and why you should care)PollThe millennial mindsetMyths vs truths (with stories, examples and strategies)

What you want to talk about: Q&A with Brendan

Meet Our

Expert

Brendan ShaughnessyBrand Manager at Futurecast

Brendan brings both usefulness and coolness to the table and loves helping companies find ways to speak truthfully and authentically to millennials.

Click on the speaker widget to learn more about Brendan

Unlearn + Reimagine + Innovate + Evolve

10

PEOPLE STARTED TALKING ABOUT US

SO WE STARTED TALKING BACK

Open the resource list to link to FutureCast books & research

FutureCast 2014 All Rights Reserved

WHO ARE THESE MILLENNIALS AND WHY

SHOULD ANYBODY CARE?


- THE ENTITLED GENERATION- GENERATION ME- THE SELFIE GENERATION- THE BASEMENT DWELLING

GENERATION- THE RECESSION GENERATION

$1.3 TRILLION OF DIRECT SPENDING POWER

80+ MILLION STRONG

25% OF US POPULATION

21% OF CONSUMER DISCRETIONARY PURCHASES

MILLENNIALS BY THE NUMBERS

6 MILLION WITH HH INCOME ABOVE 100K

11.6 MILLION MILLENNIAL HOUSEHOLDS WITH CHILDREN

MILLENNIALS AS NEW PARENTS

25% MILLENNIALS ARE PARENTS

1/3 US ADULTS WITH HH INCOME$500K ARE MILLENNIALS

AFFLUENT MILLENNIALS

WHAT MAKES MILLENNIALS UNIQUE?

DisloyalAnti-family

Expect

Handouts

Extending

Adolescence

Socially

DependentLazy

WHAT MAKES MILLENNIALS UNIQUE?

Agile

Decision MakersFuture

Focused

Achievement

Driven

Rejecting Traditional

Life Stages

Native Digital

Aficionados

Intuitively

Collaborative

Millennial Milestones

Source: Family Room LLC FutureCast 2014 All Rights Reserved

go to school get a job start a familyget married buy a house

get a jobgo to school

get marriedstart a family

buy a house

Certainly,

uncertain

Predictably,

unpredictable

HIP-ENNIAL

29%

CLEAN AND GREEN MILLENNIAL

10%MILLENNIAL “MOM”

22%

10%OLD SCHOOL MILLENNIAL

13%GADGET GURU

16%ANTI-MILLENNIAL

ONE SIZE FITS ALL

Open the resource list to link to more facts about millennials from FutureCast

MASLOW HIERARCHY OF

NEEDS

Copyright© 2014 by FutureCast. All rights reserved.

Self-ActualizationPursue Inner Talent, Creativity,

Fulfillment

Self-EsteemAchievement, Mastery, Recognition,

Respect

Belonging - LoveFriends, Family, Spouse, Lover

SafetySecurity, Stability, Freedom from Fear

Physiological NeedsFood, Water, Shelter, Warmth

…FOR MILLENNIALS


Self-ActualizationPursue Inner Talent, Creativity,

Fulfillment

Self-EsteemAchievement, Mastery, Recognition,

Respect

Belonging - LoveFriends, Family, Spouse, Lover

SafetySecurity, Stability, Freedom from Fear

Physiological NeedsFood, Water, Shelter, Warmth

22

MILLENNIAL MINDSET™

On the resource list: How Millennial Are You? Take the quiz

Also read: Millennial Mindset for Business

MILLENNIAL MINDSETMYTHS VS. TRUTHS

MILLENNIAL MYTH #1

MILLENNIALS AREIMPULSIVE AND BRASH


MILLENNIAL MINDSET LOVE TRUTH #1

WE’RE SAVVY, INTENTIONAL AND PURPOSEFUL CONSUMERS


RAISED IN A PARADOXOF CHOICE


MARKING THE END OF THE

PASSIVE CONSUMER



As economy improves, only 2% of millennial

parents will stop buying private label brands

Millennial Parents

Embracing Trade Up &

Trade Down Mentality in

the Home


LOCAL HAS BECOME A

POINT OF DIFFERENTIATION

MILLENNIAL MYTH #2

MILLENNIALS ARE NOT BRAND LOYAL



WE DON’T BELIEVE IN BRANDS, BUT WE DO BELIEVE IN IDEAS



WHY

WHAT

HOW

“The goal is not to do

business with everybody

who needs what you have.

The goal is to do business

with people who believe

what you believe.”

- Simon Sinek, Start With Why

Link to Simon Sinek’s ‘Start With Why’ TED talk from the resource list

I’M GOING TO CHANGE THE WORLD. ARE YOU GOING TO HELP?

Small Business Saturday 2015 is November 28 Click on the resource list to learn more

MILLENNIAL MYTH #3

MILLENNIALS LOVE BRANDS THAT ARE ON

SOCIAL MEDIA



WE WANT YOU TO EMBRACE PARTICIPATION

AND PARTNERSHIPS


TRADITIONAL BRAND EQUATION

FUNCTIONAL + EMOTIONAL

PRICEBRAND VALUE = ∑


PARTICIPATIVE BENEFITS

BRAND VALUE = ∑

™


NEW BRAND EQUATION: THE PARTICIPATION ECONOMY

TOTAL COST

FUNCTIONAL +

EMOTIONAL &

LOYALTY

CONTENT

RELATIONSHIPS


MILLENNIAL MYTH #4

MILLENNIALS DON’T CAREABOUT PRIVACY



WE SEE AUTHENTICITY THROUGH RADICAL TRANSPARENCY



UNCOMFORTABLY

OPEN & HONEST

FROM STORYTELLING TO

STORYTELLING STORYLIVING™STORYTELLING

STORYLIVING

DOES ANYONE RECOGNIZE THIS GUY?

DO THESE PEOPLE LOOK A BIT MORE FAMILIAR?

MILLENNIAL MYTH #6

MILLENNIALS ARE SELFISH AND ONLY CARE ABOUT THEMSELVES



YOUR STORY MAY BE INTERESTING, BUT IF IT DOESN’T

ADD TO MINE, IT WILL NEVER BE “OURS”


Copyright© 2013 by Barkley. All rights reserved.

PH

YS

ICA

L W

OR

LD D

IGIT

AL W

OR

LD

AT THE INTERSECTION OF THE PHYSICAL & DIGITAL WORLD

WE FIND TRUE MILLENNIAL ENGAGEMENT

TOPGOLF INTEGRATED A SPORTING EXPERIENCE

WITH A DIGITAL TWIST


MILLENNIALS ARE EARLY ADOPTERS



ALWAYS BE INNOVATING, BECAUSE WE ARE


1984FIRST MACINTOSH

2007FIRST IPHONE

The Innovation Generation


DISRUPTIVE

INNOVATION

SUSTAINING

INNOVATION

5 QUESTIONS TO ASK YOURSELF

1

2

3

4

5

WHAT IS YOUR WHY?

WHAT ARE YOUR BIG, UNMET CUSTOMER NEEDS?

HOW CAN YOU EMBRACE DISRUPTION TO BUILD A BETTER WORLD?

HOW CAN YOU CREATE UNIQUENESS?

HOW CAN YOU INVITE YOUR CUSTOMERS TO PARTICIPATE AND HELP CO-CREATE?

Ask the Expert

Connect with other business owners in the Manta Community

Open the resource list to get more information about our upcoming and on-demand webinars

Brendan ShaughnessyBrand Manager at Futurecast

Open the speaker widget to connect with Brendon via email, social media or the FutureCast website

Small Business & Entrepreneurship

Market to the Largest Generation in the U.S.: Millennials (Manta.com)