KATLAMARA CHALO!

DESIGN INDIA FOUNDATION 2015

KATLAMARA CHALO!

The Design for India Foundation (DIF) is a socially responsible, national funding initiative and network dedicated to support to projects committed to creating to creating progressive social change in grassroots communities by applying design-centred solutions. It draws from the philosophy of M.P.Ranjan

WHAT IS DIF?

KATLAMARA CHALO!WHO’S IN DIF?

COME MAKE A DIFference

THE DIF TEAM SO FAR

WE NEED YOU

YOU?

The Design community has already started working on various projects inspired by Ranjan. DIF lauds all such efforts to get the design community to participate

OTHER DESIGN COMMUNITY PROJECTS INSPIRED BY M.P. RANJAN

WHY KATLAMARA?

RANJAN’S GRASSROOTSPHILOSOPHY

Ranjan identified more than 230 sectors of the Indian economy that could do with serious design interventions.

‘If India is to grow to its fullest potential, each of these sectors requires every designer’s urgent and engaged involvement.’

WHY KATLAMARA?

A BRIEF BACKGROUND

• Ranjan was involved with Katlamara, a small village with local bamboo production and craft in North Western Tripura since 1979.

• He worked with local bamboo artisans many times over the years to help them develop and sustainable economy based upon their craft.

WHY KATLAMARA?

A BRIEF BACKGROUND

DIF has selected to focus on Katlamara, Tripura as its core project for the year 2015-16. Taking off from where Ranjan and many students of NID have been working with bamboo artisans. Katlamara has naturally growing bamboo locally called kanakais, and skilled artisans who make small bamboo products and furniture regularly.

GLOBALRs. 54,000

CRINDIA

Rs. 2,000 CRTRIPURARs. 95

CR

GLOBAL BAMBOO MARKET VALUE

TRIIPURA BAMBOO

MARKET SHARE

INDIAN BAMBOO MARKET SHARE

Tripura services only 0.17 of the global bamboo market, and just 4.75% of the Indian bamboo product market. This is indicative of the fantastic market demand and potential

WHY KATLAMARA?

MARKET SHARE AND POTENTIAL

KATLAMARA CHALO!

DIF 2015PROJECT OVERVIEW

The Katlamara Bamboo Artisans grassroots community suffers from poverty, lack of commercial viability for their products, logistics challenges and poor road infrastructure.

KATLAMARA CHALO!

DIF 2015PROJECT OVERVIEW

However, creating a sustainable bamboo craft-based ecosystem will require a design based intervention to:• Assist and support locally based bamboo

entrepreneurs to encourage capacity building• Create design and skill incubation for skill

upgradation, market exposure, prototype development.

• Create new market and sales channels for selling Katlamara made products.

• Educate children of craftsmen so that they can be groomed to be next generational craft-preneurs

KATLAMARA CHALO!

IDENTIFYING THE PROBLEM

ISSUE 1 : POVERTYKatlamara’s Bamboo Craft artisans suffer from high logistics costs leading to high costs while transporting. Both bamboo farmers and artisans suffer, as they have not been able to promote local bamboo as a highly prized bamboo at affordable prices.

KATLAMARA CHALO!

IDENTIFYING THE PROBLEM

ISSUE 2: DESIGN & MARKETING CHALLENGES. Products are needed that are commercially viable, competitively priced and marketed through proper sales channels. Earlier interventions suggest that knock down contemporary furniture with clean lines

KATLAMARA CHALO!

IDENTIFYING THE PROBLEM

ISSUE 3: EDUCATION & CAPACITY BUILDING. There needs to be educating, grooming, and mentoring of craftspeople to ensure that they become capable social designpreneurs in their region. This is true for both current and future generations. It would be wonderful to create opportunities for women bamboo artisans.

FUNDING EFFORTS FOR THE KATHIABABA CHARITABLE MISSIONARY SCHOOL, KATLAMARA

• CREATE RESIDENTIAL SCHOLARSHIPS FOR BAMBOO ARTISAN’S CHILDREN

• FUND SCHOOL RESOURCE/ INFORMATION CENTER

1.CHALO FUND!

KCMSFUNDING 1

STUDENT SCHOLARSHIPSPOTENTIAL BENEFICIARY PROFILE

RAJU, 6 YRSWho he is• son of bamboo master craftsman: Brajendra

Debbarma• From Baklaibari, Western Tripura• Would love to learn English, but does not have access

from his village which is 24 km away from the nearest English School in Katlamara

• Has grown up around bamboo craft and happily assists his father whenever help is requested

• His father would like him to study in English, so that he can have a better future, but cannot afford to send him to English school

His dreams• Raju wants to follow his father’s footsteps to create

beautiful bamboo products• Raju would love to own a computer and a mobile

phone• Loves bollywood films and reading, hopes to read

English books one day

DIF would ideally like to support 5 students of craftspeople in and around Katlamara for a year. Funding would allow for students to study in an english medium school, provide for all hostel and boarding facilities and allied costs for a year. The school already provides free tuition for craftspeople’s children, but hostel facilities will allow for children from further on to benefit as well.

Rs 30,000 will allow students like Raju to study in English and stay in the school facilities to have exposure and chance for a better education

KCMSFUNDING

FUNDING METHODS AND DISBERAL

DIF will create separate online crowdfunding campaigns to raise the money required for the Kathiababa Charitable Missionary School. Moneis received will go to the Kathiababa Charitable Society and will be deployed in the following way

INDIEGOGO CAMPAIGN 1

Funding for Ranjan Scholarship for Craftsperson's’ children

INR 30,000/student/year

Benefits 5 students

Rs.1,50,000 will allow 5 students from bamboo artisan’s families to obtain full residential scholarship at the Kathiababa Charitable Missionary School in Katlamara.

KCMSFUNDING 2

STUDENT RESOURCE AND INFORMATION CENTER

DIF also proposes to fund the creation of a student resource and information center for the school which would allow students to have access to better information, stay updated with what is happening outside of Katlamara, both domestically and internationally. This would also serve as a internet center for the village of KatlamaraRequirement Purpose Cost

School Resource Centre

To create better exposure for students

Rs. 4,00,000

Resource Materials for students

To make books, cds etc available to students

Rs 6,00,000

ICT training for school teachers for 10 days

Capacity building for short and long term

Rs 1,00,000

TOTAL Rs 11,00,000

Rs 11,00,000 will allow 140 students annually to have access to a well equipped resource and information center which will also serve the village at large, thus benefitting 35,000

KCMSFUNDING

FUNDING METHODS AND DISBERAL

DIF will create separate online crowdfunding campaigns to raise the money required for the Kathiababa Charitable Missionary School. Moneis received will go to the Kathiababa Charitable Society and will be deployed in the following way

Rs 11,00,000 will allow 140 students annually to have access to a well equipped resource and information center which will also serve the village at large, thus benefitting 35,000

INDIEGOGO CAMPAIGN 2

FUNDING FOR RESOURCE/

INFORMATION CENTER

INR 10,00,000

Benefits 140 students annually

Benefits more than 35,000 villagers

ICT TEACHER TRAINING

INR 1,00,000

Benefits 140 students annually

FUNDING TO PURCHASE TOOLS AND EQUIPMENT TO DEVELOP A DESIGN INCUBATION CENTER

• OBTAIN FUNDING FOR TOOLS AND EQUIPMENT TO DEVELOP A DESIGN INCUBATION AND SKILL ENHANCEMENT CENTER FOR BAMBOO ARTISANS OF KATLAMARAGENERATE FUNDS FOR ONE RESOURCE PERSON TO MAN THE CENTER

• FOSTER NETWORKING FOR MENTORSHIP OPPORTUNITIES TO CREATE EXCHANGES BETWEEN DESIGNERS AND BAMBOO ARTISANS

2.CHALO SOURCE!

EXHIBITION, CATALOG AND SALE OF LIMITED EDITION BAMBOO PRODUCTS MADE IN KATLAMARA

• RANJAN’S KATLAMARA DESIGN PROTOTYPES TO BE USED IN AN EXHIBITION • BAMBOO DESIGNERS WORKING WITH KATLAMARA ARTISANS TO BE INVITED TO

CREATE LIMITED EDITION DESIGNS SPECIALLY FOR THE KATLAMARA CHALO INITIATIVE

• CATALOG TO ENABLE PREBOOKING OF PRODUCTS ON INSTAGRAM AND PINTEREST

• PRODUCTS TO BE MADE BY KATLAMRA ARTISANS, AND PROCEEDS TO GO TO ARTISANS

3.CHALO CO-CREATE

DEVELOPING SALES AND MARKETING CHANNELS

• DEVELOP ONLINE SALES CHANNELS FOR KATLAMRA BAMBOO ARTISANS

• FIND NEW OFFLINE SALES CHANNELS• CREATE WEBSITE WITH ONLNE STORE

4.CHALO BUY

SPONSORSHIP FOR STUDENT FINAL YEAR PROJECTS

• SPONSOR FINAL YEAR PROJECTS AND FACILITATE STUDENTS TO FOR DESIGN RESEARCH PROJECTS IN KATLAMARA

• FUND STUDENT PROJECTS TO DEVELOP NEW PRODUCTS FOR KATLAMARA ARTISANS

5.CHALO SPONSOR

https://www.facebook.com/groups/difmakers/Email: difmakers@gmail.com

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CHALO JOIN US!

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