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Learning tool: Customer journey

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This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement n° 604849

storyboard andtouchpoints

[email protected]

twitter: @transitioneu

Draw the key-frames from the point of view of the main user of the service

Write a narrative to explain the drawings. The protagonist is the main user.

For each key-frame identify the main need expressed by the user.

Select or design the touchpoints according to the related need.

USER STORYBOARD

NEEDS

TOUCHPOINTS