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Use Linkedin.com to build relationships online to invite prospects to offline events. "The smarter you are about marketing, the less people realize when they are being marketed to." One of the main goals is to aim to be consistently visible and perceived as the expert in your field. Studies have shown that it takes 6 exposures to your business before they can hear you enough to make an informed decision.
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LINKEDIN.COM – THE SOCIAL MEDIA LEAD GENERATION TOOL
Nicole Newman
President/CEO of Newman Networks
October 3rd, 2014
AGENDA Nicole Newman, Biography What is social media? Social Media Statistics Social Media Revolution Video What is Marketing? Marketing starts with a budget Traditional Marketing Techniques Build Your Brand How does Linkedin work?
Strategy, Profile, Business cards Upcoming Events
NICOLE NEWMAN Born in Washington DC Graduate of the High School of Engineering & Science MBA, University of Maryland 15 years in Corporate America 8 years in business at Newman Networks Tech. Writer for Examiner.com
Connie Grier said “She is always one step
ahead of the "expected" and formulates
the "inspired". She takes the time to explain
everything, and always turns the query back to
YOU and YOUR business. She is a wealth of knowledge, a sharp and strategic planner, and a coach that coaches respectfully!
WHAT IS SOCIAL MEDIA?
Social media is online content built by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.
It is the democratization of information, transforming people from content readers into publishers.
Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.
SOCIAL MEDIA WEBSITES• Plaxo• Yelp
SOCIAL MEDIA REVOLUTION V
http://www.youtube.com/watch?v=zxpa4dNVd3c
WHAT IS MARKETING?
Marketing is belief in yourself transferred to someone else.
All people (someone else) are -
1) Customer
2) Potential Customer
3) Referral Marketing Partner
a. Local business
b. High School Classmate
c. College Alumni
Social Media is not who you know but WHO KNOWS YOU!
MARKETING STARTS WITH BUDGET
Accounting System Time Management Product/Service
Product, PlacementPositioning, Price
PositioningMust be seen by the customer 6 times
before it registersMeasurable Return on Investment
TRADITIONAL MARKETING TECHNIQUES PUSH (TV, Radio, Newspapers,
Magazines, Billboards, Program Guides)Versus
PULL (Social Media, Websites, Radio Interviews...)
"It is not who you know but who knows you" - http://www.otiscollier.com/its-not-who-you-know-but-who-knows-you/
BUILD YOUR BRANDMarketing belief in yourself transferred to
someone else Testimonials Visual appearance – www.about.me Print Media (pamphlets,brochures) Integrations -- Website
YouTube Slideshare Linkedin
DEFINE YOUR SOCIAL MEDIA STRATEGYPlatform - FacebookPlatform – LinkedinPlatform - TwitterPlatform - Instagram
HOW DOES LINKEDIN WORK? Three levels of
EngagementOn-line Resumecontinuous update can make a PDF
Recommendationsstand out from the crowduseful for job search
Groupsbuild common interesttarget market
LINKEDIN STRATEGY Build online relationships
Respond to other postsSay thank you OFTEN
Invite to events position yourself as a thought
leader/expertRecommendationsGroups
Build influence with your network Sharing informationProblem solving
WHAT DO YOU DO WITH A BUSINESS CARD? 6 degrees of separation Turn a cold contact into a warm lead
Research their networkLinkedinFacebookWho do you know in common?Make a introduction and tell who you know
in common Bob Burg said “People do business with
people they know, like and Trust”
THE BASICS – YOUR PROFILE
Keep the profile up-to-date Use keywords in titles Highlight Accomplishments not positions
in current and previous employment Online users are very visual, so include
powerpoint presentations, videos, and other elements
Join Groups (concentrate on 3-5) Connect to other people!
NEXT
UPCOMING EVENTS Vision Board Workshop on October
19th, 2014 at The Mansion at Elkins Park
Linkedin 102 “I have a profile, now what?” workshop on November 6th, 2014
6th Annual Business Tech Expo is scheduled for September 27th, 2015
RSVP http://newmannetworks.eventbrite.com