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@DigitalBlondeKaren Fewell @DigitalBlonde #Hotelympia
Psychology ofSocial Media
@DigitalBlonde
@DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlondeKaren Fewell @DigitalBlonde
“Social media is about psychology and sociology more than
technology”Brian Solis
@DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlondeKaren Fewell @DigitalBlonde
“95% of decisions are non
conscious”
@DigitalBlonde@DigitalBlonde
An average person makes more than 200 decisions about food every day, many of which are made unconsciously.
Karen Fewell @DigitalBlonde
@DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlonde
PrimalEmotionalRational
Decisions
Karen Fewell @DigitalBlonde
@DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlondeKaren Fewell @DigitalBlonde
“65% of adult conversations are actually stories”
@DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlonde@pauljzak @uweg #BloodBrandhttp://www.fastcocreate.com/3027563/the-story-button-in-your-brain-neuroscience-study-sheds-light-on-brand-human-love
"There is no 'Buy' button in the brain. There is a 'Story' button."
#SXSW @DigitalBlonde
@DigitalBlondeKaren Fewell @DigitalBlonde
@DigitalBlondeKaren Fewell @DigitalBlonde
GiveGiveGive
@DigitalBlonde
Digital Blonde’sSecret
Karen Fewell @DigitalBlonde
What makes people share?
@DigitalBlonde
Digital Blonde’sSecret
Karen Fewell @DigitalBlonde
@DigitalBlonde
Digital Blonde’sSecret
Spark, Entertain, Connect, Reward, Educate and Trust
Karen Fewell @DigitalBlonde
@DigitalBlonde
