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Presented By Mike Kamo
“Improving Your Sales Funnel” How to 3x Leads, Sales, and Lifetime Value
About me
Ran a Mazda dealership for over 7 years.
Started reading about internet marketing
Met Neil Patel - thought he was full of shit
Started a consulting business with Neil
Launched a few more businesses since
Left the dealership in 2013. Took my savings and purchased a SAAS CRM management business. Sold it 1 year later
What does your sales process look like?
This?
Let’s break it down…
Lead Magnet
What’s a Lead Magnet?
A free offer in exchange for an email
Why a Lead Magnet is Important
1. Builds trust
2. Generates more leads
3. Lead is worth 30x a visitor
4. Emails are almost always your #1 driver of sales
Free PDF that your visitors would find valuable
Lead Magnet Example #1
Interactive coupons
for e-commerce
Lead Magnet Example #2
How to come up with an effective lead magnet?
Check Affiliate Networks
Analyze Your Blog Posts
See What’s Trending
[buzzsumo image]
Title is Everything!
Don’t take a great idea and make it boring
Title is Everything!
Lead Magnet: Diet PDF
Title #1: A Complete Guide On How To Lose Fat
Title #2: 3 Simple Ways to Lose Stubborn Belly Fat Today
Why is Title #2 Better?
1. More specific “belly fat”
2. Gives a time frame “today”
3. Easier to accomplish “3 simple ways”
Tripwire
What’s a Tripwire?
Low priced irresistible offer. Often times loses money up front.
Why a Tripwire is Important
1. Turns a visitor into a customer
2. Increases total core offer sales
Candle Wicks
free just pay $3.99 s/h
Tripwire Example #1
Green drink
“go pack”
Tripwire Example #2
Math Without TripwireProduct price $100
Total visitors 1,000
Conversion rate 1%
Sales = 10
Revenue = $1,000
Total customers = 10
Math With TripwireTripwire price $5
Total visitors 1,000
Conversion rate 5%
Tripwire sales = 50
Tripwire Revenue = $200
Core offer price $100
Core off conversion rate 30%
Core offer sales = 15
Core offer revenue = $1,500
Total Revenue = $1,700
Total Customers = 50
Core Offer
Talk and Listen to Your Customers
1. Use Survey Monkey (it’s free)
2. Email them
3. Call them
4. Have a survey for every refund request
Example of listening
Example of listening
Roger “I would have paid $997 for the FB group alone”
Upsell
What’s an Upsell?
An additional offer that increases average revenue per customer
Why an Upsell is Important
1. Makes you more money
2. Opportunity to help your customer even more
Upsell Example #1
Neuropathy pills
Core Offer
Upsell Example #1
Nerve Renew Cream
Upsell
Upsell Example #2
Upsell Example #3
Yes local service
businesses can do it too!
Scaling
With an optimized sales funnel scaling is much easier
Scaling
Neuropathy
No sales funnel = $65 LTV
Optimized sales funnel = $150 LTV
Scaling
What does this do for Neuropathy?
1. Allows them to pay more to acquire a customer
2. Paid ads becomes easier and they can do it in more places
3. Affiliate marketing he can give better payouts
Q&A