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Appterra is the only Collaborative Commerce Platform designed for the cloud.

How to Explain Collaborative Commerce to a Lay Person Most people are familiar with e-commerce. They understand what it means and how it works to achieve business success. However, many are not accustomed with c-commerce. C-commerce or collaborative commerce is actually the next stage of development of electronic business. It is considered as the replacement of e-commerce as it places supply chain management at a different light. New to the ears of many, collaborative commerce can be

difficult to introduce to laymen, including your mom. Many

are still skeptical about it as they do not fully understand its

value. So, how do you explain collaborative commerce to an

average individual?

Let us first define the word. Collaborative commerce is a

business strategy that views all elements as directly involved

with the business. It is an online relationship and

communication among customers, suppliers, employers and

trading partners of different companies under the same

industry. It is a new focus for businesses to become more

profitable and competitive by promoting fresh insights from

all involved parties. It even makes use of e-commerce to

develop new, efficient ways of communication.

Now that we have explained the term, pitch in the

advantages of the concept. Companies that are willing to

implement collaborative commerce experience new cost

efficiencies. They offer greater customer satisfaction and

loyalty as well. They also streamline their business

processes more effectively. Moreover, it greatly expands

their revenue potential.

Collaborative Commerce is a realistic new option for

businesses. The most innovative and progressive companies

are already implementing it. The only problem is the lack of

standards. Fortunately, Appterra offers a substantial solution.

As the only supply chain integration service that implements

collaborative commerce in the cloud, it connects you to over

130,000 trading partners.

With Appterra, you can connect to your partners seamlessly.

It enables new ways of working through integrated mobile

applications and careful planning. It understands that not all

suppliers meet the requirements and perform accurately. So,

it utilizes a standard basic language to minimize

miscommunication along the supply chain. By standardizing

the components, misinterpretations can be eliminated.

Thanks to the Internet technology, it is now possible to give

limited access to programs and networks used by trading

partners. It is relatively easy for them to log on to the chain

and determine real-time state of orders to estimate when the

next stage of procurement will occur. C-commerce destroys

the barriers of culture and location for the ultimate prize of

efficiency, lower cost, fewer errors and higher productivity.