How To Become A Master Of Time, Skill & Money In Running A WordPress Business Version 2.0

How To Become A Master Of Time, Skill & Money In Running A WordPress Business

How To Become A Master Of Time, Skill & Money In Running A WordPress Business

Version 2.0

“It is always, The simple,

That produces, The Marvellous”

- QUOTE FROM MAHATMA GANDHI

HOW TO BECOME A MASTER OF TIME, SKILL & MONEY IN RUNNING A WORDPRESS BUSINESS




Most WordPress Consultants are stuck in the same cycle. They’re held hostage either one of, or a combination of the following:

- A lack of time - A lack of skill - A lack of money


goo.gl/sxZtfQ [CASE SENSITIVE]


Hi, I’m James Banks. I started building websites over eight years ago. I started Web3, a WordPress Agency, back in 2012 and have been running it full time ever since then.


I have constantly refined my approach to running my agency over the years, and it has helped to create a life where I have the time to do what what I want to do, while generating enough income for me to enjoy my life.


What I’m going to show you in this presentation tonight is how you can get the right structure in place so you can become a master of your own time, skill and money in running a WordPress Business.


I’m also going to share with you:

1. The biggest mistakes I see most WordPress Consultants make when it comes to managing their own time, causing them to become time poor

2. The biggest myths and untruths that get thrown around in the business world about running an agency or being a freelancer.

3. Scalable lead acquisition and sales process that agencies and freelances can use to win more business


So, if you’re a new or recently established WordPress Freelancer or Agency Owner looking to scale your business in becoming a master of time, skill and money, you are definitely in the right place.


BUSINESS MODEL DESIGN


The most important thing to get right when running a WordPress Business is your business model.


Your business model will fundamentally underpin how much time you need to spend with your business, how much money you will make from it, and how much skill you will need to operate it.


MYTH #1 - Starting a business so your life can be this:


YOU ARE CREATING A BUSINESS


YOU ARE CREATING BUS-I-NESS


You will need to answer a simple question:


Are you a WordPress Freelancer? Are you a WordPress Agency?

Definition of a Freelancer

“A person who works as a writer, designer, performer, or the like, selling work or services by the hour, day, job, etc., rather than working on a regular salary basis for one employer.”


Definition of a Agency

“An organisation, company, or bureau that provides some service for another”


PREDICTABLE PROPERTY BUYER LEADS [CASE STUDY VIDEO]

Top pro’s of being a WordPress Freelancer

You don’t need to account to anybody else, except yourself

You only need to rely on yourself, and no one else

Less time spent managing people and more time spent self-creating value

Your time, your money, your agenda, your life



Top con’s of being a WordPress Freelancer

You can become your own worst enemy

Unforeseen circumstances can grind your entire operation [and income] to a halt

You become the biggest barrier to your own business growth

It can be lonely and isolating



Top pro’s of being a WordPress Agency

Accountability is shared across a team of people, and not just yourself

With a great team, you can create work greater than your own solo ability to do so

It is easier to delegate and leverage a team effort to output more work in less time

Camaraderie can lead to a hell of a lot of fun



Top con’s of being a WordPress Agency

You will need to delegate or outsource the technical work, which can be tough if you enjoy doing all the technical work from start to finish

People are emotive beings - you need to be a master of managing human emotions

You need to become a master of delegation, automation and outsourcing which is not in every single person’s DNA

You need to be more social



Top myths about being a WordPress Freelancer:

Being a freelancer is not scalable

Being a freelancer is not profitable

Being a freelancer means you will have no time



Top myths about being a WordPress Agency:

There’s no good people around to hire

You will need to price yourself out of the market to cover overheads

It is just too hard


WHICH ONE OF THE TWOARE YOU?


Six Things To Master Money as a Freelancer & Agency

1.

How much of the work do I actually want to do, and how much time will I need to spend each week

to do it?

2.

How much will it cost me to send the work that I

don’t want to do to someone else that can do it just as well, or better?

3.

How much will I then need to charge clients so I can earn what I want to earn, while covering overhead?


Six Things To Master Money as a Freelancer & Agency

4.

What one industry out there desperately needsmy skills AND can afford to pay me what I want to

earn and spend?

5.

How can I position myself to become the go-to specialist for that one

industry?

6.

How can I provide recurring value to a

select few companies in that one industry?



Let’s list that out with more detail:

1. Figure out how much time you want to spend working each week. If you are not sure, use a time tracking app like Rescue Time and audit the time you actually spend working.

2. Figure out how much it will cost you to send the work that you don’t want to be doing to someone else. Always overestimate your expenses, never underestimate them.

3. Figure out how much you will need to charge clients so you can cover your expenses while achieving your target net profit margin [how much money stays in the bank].



Let’s list that out with more detail:

4. Set your crosshairs on one industry that desperately needs your skills and makes enough money to pay you for the prices you demand. [Hint: if you want to make a lot of money, go after industries that sell high ticket items with few people involved]

5. Use case studies, testimonials and actual quantifiable results to legitimately position yourself as the go-to expert for that one industry. Don’t have any results/don’t have enough skill to produce results? Partner up with someone that does.

6. Either expand your skill set, or partner up with somebody that can provide recurring services of value to your clients.



Recurring services of high value that compliment WordPress Design & Development

SEO & Content Marketing

PPC: Google AdWords, Facebook Ads, Youtube Video Ads, Instagram etc

Social Media Account Management

Email Marketing Management

Website Live Chat Management

Conversion Rate Optimisation


Three Things To Master Time as a Freelancer & Agency

1.

Figure out what tasksthat you are doing

which can be delegated, outsourcedor stopped all together

2.

Automate as many of those tasks as logically

possible usingsoftware [CRM, Zapier,

IFTTT etc]

3.

For tasks that can’t be done with software, figure out how much it will cost you to send it to someone and adjust your pricing to reflect the profit change.



DO THE DOCAS!



WTF IS DOCAS!?



DelegateOutsourceContinueAutomateStop


PREDICTABLE PROPERTY BUYER LEADS [CASE STUDY VIDEO]HOW TO BECOME A MASTER OF TIME, SKILL & MONEY IN RUNNING A WORDPRESS BUSINESS

goo.gl/cFROvC [CASE SENSITIVE]


Three Things To Master Skill as a Freelancer & Agency

1.

Audit what skills youneed to acquire to be

successful at what you dovs. skills you are

interested in

2.

Designate training ‘power hours’ throughoutthe week towards learningthe skills you need to be

successful at what you do

3.

Thoroughly vet your training sources. Be

careful of disinformation and question everything

you read/see/hear.




Lead Acquisition & Sales Process for Agencies and Freelancers



Things that you will need to have in place for this to work well

A professional landing page (at minimum) that covers what you do, for what market, proof that what you do is real and how to get in touch with you

Google Analytics installed with Goal Tracking on your key website conversion points [Contact form, multistep funnel, pre qualification form etc]

A way to get the clients from the one industry you want to be industry leader of. Direct lead acquisition via LinkedIn Premium typically works best here, but test and measure.

Positivity, optimism and a genuine care for your client’s needs. The world does not need more needy salespeople pushing crap down people’s throats.


Lead Acquisition & Sales Process for Freelancers/Agencies

1.

Use LinkedIn premium search filters to identify

the key decision makers in the companies that fit

your industry specialisation.

2.

Reach out with a genuine offer of value that is free

e.g a webinar, online video training, confidential

project consultation etc

3.

Pre-qualify the lead by getting them to fill out a business needs analysis

on your website.


This also works with, AdWords, Facebook, Organic SEO etc.

Lead Acquisition & Sales Process for Freelancers/Agencies

4.

After they complete the needs analysis, book in a

30 minute virtual meeting. Physical meetings can be

better in getting all decision makers together.

5.

Explore their needs and soft-sell the solution to them in the meeting. Organise a second meeting if needed.

6.

Get the client to sign-off on the service agreementeither at the end of the

first meeting, or the second meeting.



Additional things that you should be doing

Make sure that you are tracking the conversion rate of each step either via Google Analytics Goal Tracking and/or via your CRM.

Get a baseline conversion rate established for each step in your funnel before playing around with paid lead acquisition. That way you can estimate your cost to acquire a new client and cross check it against your service price and desired profit margin.

Make sure that throughout every step of the funnel (and it all marketing, website and written material) you are repeating the fact that you are the best and most qualified person to solve their problem using case studies, testimonials and examples of work.

Know when to keep pushing on, or when to evaluate and change your strategy.



In closing…

Know what you really want in life, and design your business around achieving that life

Understand and appreciate that self-wealth creation is one of the greatest ability you can possess - don’t waste it!

Appreciate and utilise the freedom afforded to you by being in business for yourself

Never let the purist of money corrupt the underlying human desire to help each other out



THANK YOU!

Facebook: facebook.com/jamesbanksweb3Twitter: twitter.com/jamesbanksweb3

LinkedIn: linkedin.com/in/jamesbanksweb3

web3.com.au


Small Business & Entrepreneurship

How To Become A Master Of Time, Skill & Money In Running A WordPress Business Version 2.0