how i used social media to fund 50% of my kickstarter in 2 days

Blake Wheeler mnmlst watches

Step 1: preparation

•I chose a product that I would buy myself

Step 1: preparation•I reached out to social media to if I was the only one looking

for the product.

Step 2: mass outreach•After my small circle confirmed that they would buy the

watch, it was time to start mass outreach

Step 2: mass outreach•Reddit was our main source of traffic. We started asking what

people would pay for a good looking watch

Step 2: mass outreach

•$50 was what most people wanted to pay.

Step 2: mass outreach•We started asking about more technical questions, like type

of steel and glass for the face.

Step 2: mass outreach

•We soon had over 2,000 comments

Step 2: mass outreachReddit Tips

•Small Subreddits are WAY more helpful than large ones •Don’t try to make the front page

•Find a way to turn conversations into conversions

Step 2: mass outreachThe way we turned conversations into conversions was by

building a mailing list. We just had a simple landing page with a sign up form. We collected 2,000 emails before the

campaign even launched.

Step 3: make productThere are several ways to get any product you need made. We used Chinese manufacturers to make a watch. If you want to

learn more about the manufacturing process, message me. It’s not that hard.

Step 3: launch!

Your launch day is the most important day of the whole campaign.

Step 3: launch!

Send an email to all of your list the night before you launch!

Step 3: launch!

Offer an early-bird pricing model. We sold 100 early bird watches in under 2 hours.

Step 3: launch!Head back to social media and re-target all the same people who helped you. We had over 200 Facebook shares because

we asked for them!

Step 3: launch!

We offered a $1 backer level so that people who were on the fence could back us and stay updated.

Step 3: launch!

We posted several updates as the responses came in. Each time you do this, your backers receive updates.

Step 3: launch!

That was only the first 48 hours! We can’t wait to see where we go from here! Email me with questions @ blakejwh@gmail.com