PRESENTED BY: SOUMYAJIT PAIKARAY

KEY INFORMATION INDUSTRY AUTOMOBILE

NATURE OF COMPANY MANUFACTURING

PROMOTER MR. BRIJMOHAN LALL MUNJAL

FOUNDED 19 JANUARY 1984

HEADQUARTER NEW DELHI, INDIA

KEY PEOPLE MR. BRIJMOHAN LALL MUNJAL (CHAIRMAN) MR. PAWAN MUNJAL (MD & CEO)

HISTORY & BACKGROUND• Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's

largest manufacturer of two - wheelers, based in India.• Hero Honda started in 1984 as a joint venture between Hero Cycles

of India and Honda of Japan.

• In 2001, the company achieved the coveted position of being the largest two-wheeler manufacturing company in India and also, the 'World No.1' two-wheeler company in terms of unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to maintain this position till date.

• In 2010, when Honda decided to move out of the joint venture, Hero Group bought the shares held by Honda Subsequently, in August 2011 the company was renamed Hero MotoCorp with a new corporate identity.

ORGANIZATION STRUCTUREName Designation

Dr. Brijmohan Lall Munjal Chairman

Mr. Pawan Munjal MD & CEO

Mr. Sunil Kant Munjal Joint Managing Director

Mr.Pradeep Dinodia Ind. Non-Executive Director

Mr. V P Malik Ind. Non-Executive Director

Mr. Suman Kant Munjal Non Executive Director

Mr. Paul Edgerley Non Executive Director

Mr. M Damodaran Ind. Non-Executive Director

Mr. Anand C Burman Ind. Non-Executive Director

VISION The story of Hero Honda began with a simple vision - the

vision of a mobile and an empowered India, powered by its two-wheelers. Hero MotoCorp Ltd., company’s new identity, reflects its commitment towards providing world class mobility solutions with renewed focus on expanding company’s footprint in the global arena.

MISION Hero MotoCorp’s mission is to become a global enterprise

fulfilling its customers’ needs and aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts its customers into its brand advocates. The Company will provide an engaging environment for its people to perform to their true potential. It will continue its focus on value creation and enduring relationships with its partners.

PRODUCTS AND SERVICES

• The company sells a range of products in motorcycles and scooters (2-wheeler category).

• It also produce s and sells spare parts of its 2-wheelers.

MOTORCYCLES Hero MotoCorp has 19 models of motorcycle across 100cc,

125cc,150cc, 225cc categories.

Key Products • Splendor • Passion • Glamour• Karizma• Hunk • CBZ Xtreme• Achiever• Glamour

SCOOTERS

It has two models of scooters.

• Pleasure

• Maestro

BRANDING STRATEGY

• Hero MotoCorp’s key strategies are to build a robust product portfolio across categories, explore growth opportunities globally, continuously improve its operational efficiency, aggressively expand its reach to customers, continue to invest in brand building activities and ensure customer and shareholder delight.

• Building and promoting new brand identity will be central to all its initiatives, utilizing every opportunity and leveraging its strong presence across sports, entertainment and ground-level activation.

PRODUCT PRICING STRATEGY

• Hero motocorp has a wide range of bikes from Rs 37,000 to Rs 95,000. It caters to all income groups.

• Splendor – Price oriented people• Glamour – Price as well as tech. oriented

people• Karizma – Status oriented people.

COMPETITORS

• Bajaj auto• Honda motor• Suzuki• TVS motor• Yamaha• Piaggio Vehicles• Mahindra two wheeler• Royal enfield

44%

24%

12%

12%

4% 2% 2%

MARKET SHAREHERO

HONDA

BAJAJ

TVS

YAMAHA

SUZUKI

OTHERS

FIVE YEAR REVENUE

2013-14 2012-13 2011-12 2010-11 2009-100

5,000

10,000

15,000

20,000

25,000

30,00025,722

24,166 23,944

19,68816,688

Revenue in Cr.

FIVE YEAR PROFIT

2013-14 2012-13

2011-12 2010-11

2009-10

0

500

1,000

1,500

2,000

2,5002,109 2,118

2,378

1,9282,232

Profitability in Cr.

LISTING STATUS

NSE

500182

26O3

CSR POLICY

• Vocational Training Centre• Rural Health Care• Marriages of Underprivileged girls• Adult Literacy Mission• Raman Munjal Memorial Hospital

THANK YOU