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This week’s digital marke1ng success story
is about The Swedish Tourist
Associa1on.
What we learn: A new way to give
references.
Example: The Swedish Number campaign that spanned 79 days earlier
in 2016.
Imagine for a moment calling a random Swedish person.
Hallå
Someone with no script, no training, no direc1on. Completely unfiltered.
This really happened…
It was a viral success
• Generated $146 million in media value (no ad spend)
• Received 9.4 billion media impressions • Prompted 197,404 phone calls from 190 countries
• Got a lot of people talking about Sweden
But that’s not the interes1ng part…
Now imagine your die-‐hard fans.
They sing your praises to everyone.
Would some of them become phone
ambassadors for you?
Could you directly connect poten1al
customers with your best customers?
Either by seTng up a phone number that
automa1cally transfers calls to the pool of
volunteers
or physically transferring calls randomly to
volunteer customers.
Imagine this message on your website…
Call and talk to a customer that knows
more about our company than us
Would that generate some phone calls?
Would it create one sale you might not have
goUen?
That’s up to you…
Tell me what you think on Snapchat.
www.snapchat.com/add/