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@150sec150sec.com
Building a STARTUP
?
Adrian Pica
Founder – 150sec.comStartup Weekend Global FacilitatorProduct Manager - TelenavCentral European Startup AwardsStartup Founder in 2 accelerators
@adrianpica
Mentor at:
@150sec150sec.com
What is a STARTUP?
@150sec150sec.com
@150sec150sec.com
@150sec150sec.com
A cool name for a regular company
STARTUP =/
@150sec150sec.com
Difference between:
Supermarket, Restaurant,Car Factory
and
Evernote, Runkeeper, Instagram
@150sec150sec.com
@150sec150sec.com
Lean Startup
@150sec150sec.com
Lean Startup
scientific approach to creating and managing startups and get a desired product to customers' hands faster.
@150sec150sec.com
ELIMINATE UNCERTAINTY
Lean isn't just about failing fast, failing cheap.
It is about putting a process, a methodology around the development of a product.
@150sec150sec.com
WORK SMARTERNOT HARDER
The question is not "Can this product be built? "
@150sec150sec.com
“Should this product be built?”
@150sec150sec.com
DEVELOP AN MVP
First step is figuring out the problem that needs to be solved and then
developing a minimum viable product (MVP) to begin the process of learning
@150sec150sec.com
VALIDATED LEARNING
The unit of progress for Lean Startups is validated learning
@150sec150sec.com
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@150sec150sec.com
Idea stage
@150sec150sec.com
You need tounderstand the problem!
“5 whys technique”
@150sec150sec.com
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Customer discovery
@150sec150sec.com
Customer discovery interviews
What to ask?
@150sec150sec.com
What product to hire for a job?
The Milkshake case.
@150sec150sec.com
@150sec150sec.com
Frequency is the key
@150sec150sec.com
5 $challenge
@150sec150sec.com
What would you do
with 5 dollarsand 2 hours?
@150sec150sec.com
Reframe the problem.Challenge assumptions.
@150sec150sec.com
The 5 dollarsis a limitation.
2 hours is the value.
@150sec150sec.com
First teamInflate tiresfor a few $
@150sec150sec.com
Second team.Saturday evening
Restaurant reservations
@150sec150sec.com
Best teamChallenged allassumptions.Made 650$
@150sec150sec.com
Problem/Solution fit
Build an MVP
@150sec150sec.com
@150sec150sec.com
Explainer Video
@150sec150sec.com
Landing page
@150sec150sec.com
Wizard of Oz
@150sec150sec.com
Concierge
@150sec150sec.com
Piecemeal
@150sec150sec.com
Crowdfunding
@150sec150sec.com
Single feature MVP
@150sec150sec.com
@150sec150sec.com
@150sec150sec.com
@150sec150sec.com
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Product/market fit
@150sec150sec.com
Test business model,pricing strategy.
Market validation through retention
B2B, B2C
Type of Market
@150sec150sec.com
@150sec150sec.com
The way to build asoftware product
@150sec150sec.com
Tech driven
“Build it and they will come”
@150sec150sec.com
Marketing driven
@150sec150sec.com
• Metrics• Customer interviews• Pivots• Growth hacking (free ebook,
cross promotions, Dropbox)• A/B testing
Marketing driven
@150sec150sec.com
Psychologicallydriven
@150sec150sec.com
• UX/UI (change color, less clicks)• Using human brain• biases and weaknesses• Creating habits
Psychologicallydriven
@150sec150sec.com
Growth
• VC money• Press• Start Hiring
@150sec150sec.com
“We regret the things we don’t do more than the things we do”
- Mark Twain
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Adrian Pica
@adrianpica
