Exploring B2B Franchises

It is no secret that owning and operating a franchise is a lot of hard work and franchise owners shouldnot be afraid to put in the necessary time. Still however, there are many would be entrepreneurs thatstill prefer the Monday to Friday 9-5 scenario that they may have had with previous employers. Manypotential franchisees want to make sure that they still have time to spend with their families. Franchisebusinesses that deal directly with the public can make work life balance difficult for some becausebusiness hours typically extend into the evenings and include weekends. One solution for potentialfranchisees is to invest in a B2B franchise.

B2B franchises – or –business to business franchises have other businesses as their customers asopposed to B2C (business–to–customer) franchises which have individuals as their customers. Thefollowing article will explore two B2B opportunities within the FranNet network.

Welcome Mat

Welcome Mat was established when its founders saw a gap in the marketplace for small to mediumsized businesses to get the word out about themselves to new customers and collect analytics. Largecompanies have the means to work with local economic development corporates to find the best placesto locate and target their ideal customers.

Since this type of big data is typically too expensive for smaller companies to afford, they are usuallyforced to go without it. Welcome Mat changes that.

Welcome Mat provides two main services to local small and medium sized business. First, because 90%of a small business’s revenue comes from its regulars, it seeks to create new regulars. Second, it

provides valuable analytics and marketing that business owners can use to nurture relationships withnew clients and track their loyalty.

Essentially what they do is focus on people who have moved to a new neighbourhood as theseindividuals will be seeking new places with which to do business. The package includes a welcome letteras well as certificates for free gifts from local businesses. These gifts could include anything from a freepizza to a free car wash.

When local businesses collect these redemption cards, they can send them back to Welcome Matheadquarters who will then send a thank you letter to the customer on behalf of that business. There isalso the option for that customer to download loyalty apps on their mobile phones which in turn providethe business owner with valuable analytics.

Franchisees enjoy this business as it requires very little overhead. Most franchise owners work fromhome and all the systems are cloud based so they are able to do business from anywhere that they havean internet connection. It is also a Monday to Friday – 9-5 style of business since franchisees are dealingdirectly with other business owners.

Image 360

Image 360 is a computer generated digital imaging sign making company. Today’s sign makers are a farcry from the guy who used to spend hours with a paint brush. Today’s signs are made with computersand include many types of high quality images including vehicle wraps, floor graphics and more.

Image 360 has set itself apart in the franchise industry and is listed as one of the top 500 franchises byFranchise Magazine consistently year after year. They have worked with such recognizable names asNASCAR, Cartier and the Washington Redskins.

Although it is a full-time active franchise model, franchisees do not make the signs themselves butrather they hire the sign makers.

Their model is unique in a number of ways. While franchisees are given an exclusive territory, they arefree to get business from wherever they can get referrals. Royalties are also capped at a certain pointwhich means more money in the pockets of the franchisees.

Good candidates for this business are natural networkers – those who aren’t afraid to introducethemselves and hand out business cards at their local chamber events. Many franchisees find this to bean ideal business for getting their family involved as there are a number of husband and wife as well asparent and child teams.

B2B franchises can be great opportunities for those entrepreneurs who wish to a franchise but still haveweekends and evenings free. If you would prefer to sell to other businesses rather than directly to thepublic, feel free to contact FranNet about these and other opportunities.

About FranNet NJ NYC

FranNet of New Jersey and New York City has several franchise experts to help you explore the world offranchise ownership. At FranNet, we provide no-cost guidance, information and support toindividuals who are interested in purchasing a franchised business. We are experts in helping ourclients evaluate the various types of franchise opportunities in the marketplace today. Our goal is to notonly help entrepreneurs’ dreams of business ownership come true, but to help people make soundbusiness decisions that give them the best chance for future success. For more details visit –http://franchise-njnyc.com/