Enterprise business systems - Information technology

ENTERPRISE BUSINESS SYSTEMS

Group Members

•Hallelujah Johannes

•Enock Kasimbazi

•Robert Antipas

•Butele Polino

•Markus Drotleff

OVERVIEW

• Customer Relation Management. (CRM)

• Enterprise Resource Planning. (ERP)

• First case study on ERP

• Supply Chain Management. (SCM)

• Second case study on SCM

• Conclusion

CUSTOMER RELATIONSHIP MANAGEMENT

• CRM is a cross-functional enterprise system that integrates and automates customer serving processes in sales, marketing etc

• Helps companies that re-orient themselves to customer focused business as their top priority.

• Includes software modules which enable business to deliver fast convenient and dependable services to its customers.

CUSTOMER RELATIONSHIP MANAGEMENT

THE THREE PHASES OF CRM

CUSTOMER RELATION MANAGEMENT

Benefits

• Helps business identify and target its best customers.

• Makes possible real

• Can keep track when customer contacts the company regardless the contact point.

• Enables provision of consistent customer experience and superior service.

• Storage of customer data in a common data base.

CUSTOMER RELATION MANAGEMENT

Challenges

• Lack of adequate understanding and preparation by management.

• High initial cost in implementing the system.

• Inadequate focus on the objectives after implementation.

• Inappropriate metrics in a CRM system.

ENTERPRISE RESOURCE PLANNING

• ERP is a cross-functional enterprise system that integrates and automates many of the internal and external business processes of the company within manufacturing logistics distribution accounting etc.

• Helps a company achieve the efficiency, agility and responsiveness required to succeed in a dynamic business environment.



Benefits

• Improvement in quality and efficiency.

• Decrease cost compare to business systems without ERP

• Enterprise agility

• Capability and ability to see what is going on with your company.

• Decision support


Challenges

• Difficult and costly process that have caused great loses to the companies.

• Failure to involve employees in planning and development phases

• Choosing an adequate ERP system e.g.. The scope of the ERP system, the size etc.

• Time consuming to implement


Trend of ERP


Case study: Auto-systems

• They produce automotive lights designer and manufacturer

• 800 employees and 3 production plants.

• Continuous growth trends due to consistently adding new customers.

• Implementation of TRANS4M ERP system through out production plants.

• Implementation on shop floor.


o Questions asked before implementations…

o Required hardware and software for implementation

o Benefits of implementation

• Available info to work centers concerning labor efficiency, production cost and scrap.

• New job title, production analyst

• Efficient communication exchange of labor between three plants

• Scrap rate improvement by 2.7% through out the past six months.

• Employee awareness of cost within company.


Benefits

• Transparency on shop floor, creating environment for creative solution by workers

• Production managers access to supervisory mode of active entry through out all the three plants

• Ability to capture labor efficiency, production, scrap, on time and by work center for every cell.

• Active discussion during team meeting providing accurate data for decision making

SUPPLY CHAIN MANAGEMENT (SCM)

•SCM (Business network) is the cross-functional inter enterprise system that uses information technology to support and manage links between some of the company’s key business processes and those of the suppliers and business partners.

•Helps a company achieve agility and responsiveness in meeting demands of its customers and meeting supplier needs


Roles and activities of SCM


Benefits

•Faster, more accurate data processing

•Reduction in inventory levels quicker times to the market lower transaction

•Material cost and strategic relationship with suppliers

Companies know that SCM system can provide them with quick benefits such as;


Challenges

•Lack of proper demand planning knowledge, tools and guidelines.•Inaccurate or overoptimistic demand forecast•Inaccurate production , inventory and other business data provided by the company’s other information systems – SCM problems•Lack of accurate collaboration among marketing and inventory departments in the company and with suppliers distributors etc.


Trend in SCM

Trends in use of SCM today has three possible stages in a company’s implementations of SCM systems;


CASE STUDY: How SCM meets the holiday season - Perdue farms

•Background information•How they managed to meet the holiday season•The role played by SCM


CASE STUDY: How they managed to meet the holiday season•Through investing on SCM.•Using manugistic forecasting software and supply chain planning tools for forecasting demand•By following the gut feel of their consumers, suppliers and seasonal history•By staying in touch with their customers via emails telephones etc•By improving shipping and communication through the technology in the SCM


CASE STUDY: Challenges of the SCM

• Inaccurate and overoptimistic demand forecast

• Overnight change in customer preference

• Short product life circle.

ENTERPRISE BUSINESS SYSTEM

Thank you!!

Small Business & Entrepreneurship

Enterprise business systems - Information technology