Digital Dun Laoghaire

Presentation to Dun Laoghaire Bank of Ireland Enterprise Town Meetup

19th May 2016

Imagine if…

That is the ambition of

Digital Dun Laoghaire

Costello Jewellers,

Dun Laoghaire

Incubation

CoWorking

Community

Managers

Meeting Space

What is Digital Dun Laoghaire?

Why Dun Laoghaire?

Home to Digital Marketing Institute, Irish Domain Registry,

SAGE Payments, Lionbridge, Code Institute, Profitero,

Little Vista, Clickworks.

Presence of Business Innovation District project & DLR LEO.

140,000 residents (including many working in Silicon Docks)

within 10 minutes of the town centre

34% of population under 30 years of age.

Independent, neutral venue close to Silicon Docks

An affluent population with almost 50% ABC1 socio-

economic groups: 50% of individuals working as employers

& managers

Similar characteristics to the Potrero Hill district in San

Francisco

Free WIFI to be

upgraded to Gigabit

Speed

Electronic Footfall Counters in Belly

Bins

Smart Parking

Initiative

BID Smart Town Initiatives

Why Clusters

Matter

“support

enterprise-led

cluster initiatives

to build world-

class clusters in

key sectors of

opportunity"

Easier to get the right kind of talent.

Firms have a 40% higher success rate.

Increased productivity.

More rapid innovation.

New business formation.

Benefits of clusters/hubs

Positive correlation between active management of clusters and their resulting success.

Facilitation rather than management is the goal of any organisation seeking to seed a cluster.

A cluster needs a vision and a strategy based around a set of unique core skills.

Success Factors

PLATFORMS Ebay – Google – Microsoft – Facebook - Yahoo – Amazon – Twitter - Linkedin

MARKETING PLATFORMS Marketo - Hubspot -

Adroll

EDUCATION

Digital Marketing

Institute

CURATION

Newswhip

Soundwave

Tripadvisor

Sales

Enablement

Salesforce.com

Intercom

MISSING?

CUSTOMERS

Digital

Marketing

Agencies

Search Optics

Recruiters

Dublin’s Digital Growth Cluster

Onboarding/Customer Success

User Experience

Digital Marketing/Growth

Hacking

Analytics

Potential areas of unique expertise for

Digital Dun Laoghaire

What digital companies are in Dun Laoghaire

now?

Analytics 6

Creative Digital Agencies 6

Customer Service/Interactive SMS 2

Digital Marketing 4

Enterprise Software 4

Life Sciences/Health 2

Software as a Service 5

Telecoms Equipment/Solutions 2

How to build a digital cluster?

Build community

Create a focal point

Provide a platform to

create pipeline

Showcase the cluster through an

annual event

Within a Supportive Environment

Startup Galway

PorterShed

StartLab

Innovating West

GALWAY INNOVATION DISTRICT

• Map

• Startup Guide

• Programme

How Galway did it

Digital Dun Laoghaire

DDL Monthly Meet up

An innovate

co-working space

A specialist accelerator programme

An annual summit

Dun Laoghaire Business Innovation District

Our guest speaker

this morning on

the digital

revolution

Our panel this morning

Next Event

Inaugural Digital Dun Laoghaire Meetup

28th of June

Guest of Honour

Mary Mitchell O’Connor TD

Minister for Jobs, Enterprise & Innovation

Digital Dun

Laoghaire Dublin’s Tech Town