433 E Las Colinas Blvd #850, Irving, TX, 75039

+1(214) 717-5900

sales@appterra.com www.appterra.com

Appterra is the only Collaborative Commerce Platform designed for the cloud.

Digital Disruption: A Business

Challenge or an Opportunity?

Digital disruption has changed the game in the business

industry. It has existed for years already, but do you really

know what it means? Digital alone is a word you understand.

It is an electronic technology that generates and stores data.

Disruption, by itself, is also a familiar term. It is a problem

that interrupts an activity or event. But when you put them

together, you get an entirely different sense. Digital

Disruption refers to a change that occurs when a new

business model or technology affects the value proposition

of products and services. So, is it a challenge or an

opportunity?

Digital Disruption is both a challenge and an opportunity. It is

a challenge because digital disruptors are now entering your

market. Your partners, your competitors, and even your

customers are now digital. Armed with smartphones and

tablets, they are better informed and more empowered than

ever. Their expectations are higher. They can easily share

their experiences about your business with anyone. They

can become your strongest champions. But, they can also

expose your weakness to the whole digital world.

It is also an opportunity to transform your customer

experience and operations. It is a chance to make your

business fully digital. It accelerates competing ideas,

personalizes interactions and promotes integration. You will

keep your competitive edge if you know how to appeal to

individual customers by providing them with real-time

interaction. How is it different from the old disruption?

The old disruption allows access to very few people so

minimal capital and very few ideas were brought to the

market. But with Digital Disruption, many people have

access to digital tools that allow them to bring many ideas to

the market at a fraction of the cost. With the old disruption,

you ask what the customer wants and build a product with

that information – building a great wall in front of your

customers and increasing their chances of going to your

competitors. With the latter, you help them look for things

outside their current product experience and determine which

of these you have the skills and resources to act on. Then,

you create a product that is better, faster and cheaper.

Digital Disruption is faster and more powerful than traditional

disruption. It does not just come from the information

technology sector but across all business industries. If you

have the opportunity to practice it, do it! Get ahead of

businesses that failed to catch the first wave. Remake your

business for the digital world.