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MARTIN BELL | COINAAC | FEB. 2017
WHAT WE DO
Launch
Re-engineer your “intrapreneurship” program, your launchpad (e.g. incubator, accelerator, company builder)
Value chain of a startup
Life cycle of a startup
Global marketplace
Improving all functions, both
primary and support activities
Experience working with 50
startups from launch to growth
page
Based in Berlin, Martin is an EU & US
citizen who has experience working
with startups on each continent
WE WORK ACROSS THE ENTIRE...
VALUE CHAIN OF A STARTUP: IMPROVING ALL FUNCTIONS
Primary Activities Support Activities
Online Marketing
Email Marketing
Sales
Operations
Customer Care
Product
Engineering
Payment
Finance
Human Resources
Business Intelligence
Mobile
LIFE CYCLE OF A STARTUP
50Experience with startups
20Day 1 to
Go-live (Day 100)
30To scale phase
GLOBAL REACH
Based out of Berlin, Martin is an EU & US citizen with experience working with startups on all continents.
$9B
$1B
$1B
$1B
$1B
$2B
TOGETHER, WE BUILDYOUR LAUNCHPAD
Martin BellFounder & CEO of Bell Ventures
ProductEngineering
Business IntelligenceUsabilityPayment
Online MarketingEmail Marketing
OperationsCustomer Care
DesignHuman Resources
Finance
With Expert Partners in...
MOST LAUNCHPADS DON’T LAUNCH.
HIGH QUANTITY, BUT LOW QUALITY
• Fear of tech disruption led to a bubble in corporate incubators and accelerators
• 6,000 such “launchpads” worldwide
• Failure rate of 90% mirrors startup failure rate
• Focus too much on ideation & not enough on execution
• Poorly designed programs: inert, unfocused, unclear
• Lack the experienced personnel to perform critical functions needed to launch
IN THE PRESS
TWO FACTORS CREATE A “CULTURE OF EXECUTION”
PROCESS
● Define a fast, streamlined process that details how to launch a company
● Set “sacred” deadlines and assign clear ownership
● Stick to the process, but
adjust it with increased experiences over time
ORGANIZATION
● Trust everyone at all levels to execute well and to fix mistakes
● Be extremely candid -- celebrate achievements and address problems
● Communicate often through status emails, retrospectives, etc.
LAUNCHPADREVEALED IN IPO DECK
WE BUILD YOU THE BEST LAUNCHPAD.WHETHER YOU ALREADY HAVE YOUR OWN, OR WANT TO BUILD ONE
WE BUILD YOU THE BEST LAUNCHPAD.WHETHER YOU ALREADY HAVE YOUR OWN, OR WANT TO BUILD ONE
