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How To Start A
BusinessWith Little
CapitalEmmanuel Otori
A Presentation at the University of Abuja, Nigeria
Be Sure You Want This For LIFE!
Starting a Business!
Understand Yourself Your Abilities – what are you good at?Your Interests – what do you like to do?Your Values – what is important to you?
3
1. Gather Your Thoughts/Ideas
What are you thinking, there must always be a reference to a product or service that is not well delivered. Then you think why shouldn’t it be done in a certain way, this is a pointer that your innovative and creative abilities are seeking answers to questions (challenges) and you just spotted a way out.
Rethink these ideas through and write them down. Find out if anyone is already doing it, watch what they do and lookout for your Unique Selling Proposition (USP)
© 2015 Business On Webs LLC
Overview – 4 steps to Starting Your Business
Question here is, what are people willing to pay for? Why should they let go of their money in exchange for your Product/Service.
Create a PROTOTYPE i.e. It is called a MINIMUM VIABLE PRODUCT.
This is a Basic version of what your OFFERING is
© 2015 Business On Webs LLC
2. Turn it into a Product/Service
There is no better way you would know if your Business would sell or not (viability).
USE A FOCUS GROUP TO SET YOU PRICING
It could be any number of people in a room, ask them how much they would be willing to pay.
A BETTER WAY TO TEST THE MARKET
Get into the market, sell! Sell!! Sell!!! Make your mistakes and OBSERVE Thoroughly. Never Argue with a Customer.
© 2015 Business On Webs LLC
3. Test the Market
Now you have had your first baptism of fire.
Return to your desk, map out strategies based on REALITY. Create a lasting BRAND.
Go all out this time with all your might and Take Massive Action, that is what successful people do differently, there are no secrets to success. See rejection as NORMAL.
KEEP SELLING
© 2015 Business On Webs LLC
4. LAUNCH FULL TIME
Social Media Consultant Event Management Services Tutoring/Teaching Resume Writing Service Create Information Products Life Coach/Mentor Service Write Books Direct Sales Consultant (Gaurapad, Greenworld, etc.) Virtual Assistant BLOGGING
© 2015 Business On Webs LLC
With Less than NGN 15, 000
Blogging
© 2014 Business On Webs LLC
Thank you !
Emmanuel Otori is the Managing Partner of Business On Webs LLC., and consults for corporations in the Manufacturing, Banking, Health, Non-profit and Telecoms industries on Digital Marketing Strategies.
Visit his WEBSITE via www.businessonwebs.com
© 2015 Business On Webs LLC
About Emmanuel Otori