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Understanding Conversion Rate &

Customer Acquisition Cost

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Conversion Rate ???When a visitor to your website performs an action that you want them to take.

But what does that look like to you? It could be signing up for an email newsletter, creating an account with a login and password, making a purchase, filling in a contact form, or something else entirely.

Whatever it is you want your visitors to do, this action is what you are going to measure and what you are looking to improve.

Understanding Conversion Rate &

Customer Acquisition Cost

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Customer Acquisition Cost???

Customer Acquisition Cost is the cost associated in convincing a customer to buy a product/service. This cost is incurred by the organization to convince a potential customer. This cost is inclusive of the product cost as well as the cost involved in research, marketing, and accessibility costs (overheads).

Marketing Maths is sexy!

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How is works

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Google Analytics

http://www.google.com/analytics/

Google Adwords

http://www.google.com/adwords/

Where do I find this for my website?

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Conversion Rate (Lead)To successfully track the effectiveness of your Marketing Campaigns, Conversion Rate must be at the heart of what you analyse.

Google Analytics

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Ecommerce Conversion Rate

How well is your ecommerce website performing

Google Analytics

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Cost Per Converted ClicksHow much are your customers costing you to buy in?

Google Adwords

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Model Comparison ToolCustomers typically visit a site multiple times before converting. A potential customer may discover your brand via a display ad, return to your site later to research, and finally convert after searching for a specific product or offering.

The Multi-Channel Funnels reports allow you to analyze your customers' conversion paths - the sequences of interactions that led to conversions, which helps you make effective advertising decisions.

In particular start by Looking at• First Interaction • Last Interaction

Bringing Them Together

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Model Comparison Tool

Bring Them Together

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Use this knowledge to enlighten yourself about your Internet Marketing.

Find out what works, what doesn’t and improve on what does!

Conclusion

#ATYC - Ask The Young Cow

Every Wednesday 1pm UK

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