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Biz Plan Q&A for
“Three to five billion new consumers are coming
online in the next 6 years. Holy cow, that’s extraordinary.”
-- Dr Peter Diamandis, X Prize Foundationfrom “Tools of Titans” by author: Tim Ferriss
What should small business do to
capture, grow & convert?
Trend: E-Commerce will explode with China gaining huge momentum
Source: eMarketer, Forrester Research
Tip: Social Commerce may demonstrate new promise
How can you combat this massive e-commerce growth? Build your site on a solid foundation for growth (CMS) Automate workflow processes Track your ROI with Analytics & Geotracking Consider multi-lingual functionality Translate key content Consider A/B testing or landing optimization techniques Engage your audience with well-timed personalized
communications
Trend: Social catches up with Search?
Search is still king but social is rivaling search for discovery, especially among younger buyers.
Tip: Beware of malicious social media content as that will hurt your brand reputation.
Small business social initiatives Streamline with
social media automation tools
Invest in Content Marketing - produce graphics, video content on the fly
Hire or outsource tailored social media messaging
Contests can convert!
Refresh social media profiles regularly
Social networks will continue its evolution
Source: Hootsuite
Twitter: Share unique moments in time, increase customer loyalty
Facebook: Drive conversions, with FB Live & Marketplace, explore advertising & commerce opportunities. Experiment with FB lead ads.
Instagram: Build brand awareness, engage community, explore “tab” to view button
Snapchat: Distribute content, engage audience with unique content
LinkedIn: Professional business content platform with peer-to-peer influential power
Trend: Video & live streaming will gain ground"Video will be all over in 2017, and businesses need to keep up. This includes Facebook Live, Snapchat, YouTube, video series and more."
– Mike Arce, founder of Loud Rumor
Persuade with Video
Alleviate buyer concerns, educate on features, persuade with facts, and convince with testimonials.
Use product explainer videos to break down complex concepts into simple analogy
Service providers, wow your audience with teaser videos of the wonderful experience they can come to expect
Social video advertising could be a strategic focus Focus on consumer-centric stories Explore drone video possibilities
Trend: Tracking dark social will pose challenges 82% of content shared on
mobile is done through dark social, especially if you’re catering to a younger audience
More consumers are utilizing dark social channels such as emails & instant messaging but this poses a tremendous challenge for analytics to track
Source: RadiumOne / based on aggregate actions taken from 940 million unique users
Measuring dark social results
Hootsuite and LiftMetrix have teamed up, to measure organic and paid social ROI.
Hootsuite’s Marketo integration helps you connect social activity to revenue via tracking leads.
Stay tuned for more sophisticated analytics
Trend: Millennials are here to stay & disrupt Millennials now
represent the largest segment of the U.S. workforce
A rising percentage of them will rise to leadership positions
Since Millennials have priorities that differ from Gen X or Baby Boomers, they bring a disruptive energy that changes workforce dynamics
How to attract and retain Millennial business Provide the best user experience Make it so easy to conduct business Collaborate and communicate (electronic
communications preferred)
Top Priorities that influence purchasing decisions Recommendations from peers, coworkers, friends
and family Intuition, personal opinion
Source: IBM Institute for Business Value Millenial Survey 2014
The rise of the “paperless” “smart” office
Got Project? www.azence.com