Embed Size (px)
Citation preview
HashtagNextGenSummitICC
BECAUSE STARTUP.HOW TO GROW THINK, AND MARKET DIFFERENTLY.
HashtagNextGenSummitICC
HashtagNextGenSummitICC
WHAT I LEARNED FROM STARTING A STARTUP IN THE CORRIDOR.
@JHKRAK!
(AND WHY THIS MATTERS TO NOT STARTUP PEOPLE TOO)
(also known as)!
HashtagNextGenSummitICC
2012.
NO CAPITAL. NO CLIENTS. NO CONNECTIONS.
HashtagNextGenSummitICC
2013.
–Johnny Appleseed
“Type a quote here.”
2014.
HashtagNextGenSummitICC(we make things)!
HashtagNextGenSummitICC
WHAT DID WE GET RIGHT?
WE STARTED HERE.
HashtagNextGenSummitICC
LET ME EXPLAIN.
HashtagNextGenSummitICC
WE WORK WITH STARTUPS.
HashtagNextGenSummitICC
WE LIVE WITH STARTUPS.
HashtagNextGenSummitICC
WE PLAY WITH STARTUPS.
HashtagNextGenSummitICC
WHAT FUELED OUR GROWTH?
HashtagNextGenSummitICC
LEAN MATTERS.
HashtagNextGenSummitICC
COMMUNITY MATTERS.
HashtagNextGenSummitICC
LET’S TALK ABOUT THAT FIRST ONE.
HashtagNextGenSummitICC
A) STARTUPS THINK LEAN.
HashtagNextGenSummitICC
HashtagNextGenSummitICC
LEAN IS A PRINCIPLED APPROACH TO NEW PRODUCT DEVELOPMENT.
ELIMINIATE UNCERTAINTY!WORK SMARTER, NOT HARDER!
VALIDATE LEARNING!
HashtagNextGenSummitICC
DESIGNED TO…!
EXPERIMENT.
HashtagNextGenSummitICC
MEASURE.
HashtagNextGenSummitICC
LEARN.
HashtagNextGenSummitICC
HashtagNextGenSummitICC
IN PRACTICE.
HashtagNextGenSummitICC
–Johnny Appleseed
“Type a quote here.”TOUCH STOVE.!IT’S HOT.!
DON’T TOUCH AGAIN.!
2.02% 1.889%1.125%
HashtagNextGenSummitICC
1. TEST CREATIVE.!
2. MEASURE AGAINST OBJECTIVE.!
3. OPTIMIZE.
AT SCULPT. OPTIMAL TIME FOR STANDUP?!!
!
HashtagNextGenSummitICC
IN PRACTICE.
WE TESTED IT.!
HashtagNextGenSummitICC
B) STARTUPS EMBRACE COMMUNITY.
HashtagNextGenSummitICC
WHAT DOES THAT MEAN?
HashtagNextGenSummitICC
CONVERSATIONS. CONNECTIVITY.
HashtagNextGenSummitICC
THE VALUE IN KNOWING EACH OTHER.
HashtagNextGenSummitICC
KNOWLEDGE, NETWORKS, CHEERLEADERS.
HashtagNextGenSummitICC
CORE VALUES.
HashtagNextGenSummitICC
“HOW CAN YOU HELP ME?” !
“HOW CAN I HELP YOU?”
AUTHENTICALLY CONNECTING WITH OTHERS.
HashtagNextGenSummitICC
1 + 1 = 3
HashtagNextGenSummitICC
SHARED LEARNING.
HashtagNextGenSummitICC
WHY DOES IT MATTER TO YOU?
HashtagNextGenSummitICC
1) NEW PERSPECTIVES.
HashtagNextGenSummitICC
2) NEW IDEAS.
HashtagNextGenSummitICC
3) NEW KNOWLEDGE.
HashtagNextGenSummitICC
HUMANS MAKE A LOT OF MISTAKES.LEARN FROM THEM.
HashtagNextGenSummitICC
4) NEW CONNECTIONS.
HashtagNextGenSummitICC
ONE DEGREE OF SEPARATION.
HashtagNextGenSummitICC
SERENDIPITOUS COLLISIONS.
HashtagNextGenSummitICC
LET’S TRY IT.
HashtagNextGenSummitICC
1) WHAT BRINGS YOU HERE?!2) WHAT’S YOUR CLOSET
CREATIVITY?
HashtagNextGenSummitICC
YOUR ROLE.
HashtagNextGenSummitICC
KNOWLEDGE, NETWORKS, CHEERLEADERS.
HashtagNextGenSummitICC
WHAT’S NEXT?
HashtagNextGenSummitICC
NEED SPACE? IC COLAB. VAULT.@MARKNOLTE / @CRVAULT
@ICADGROUP / @ANDYSTOLL
HashtagNextGenSummitICC
HAVE IDEAS? STARTUP WEEKEND.@SWIOWACITY / @TOMINSKY
HashtagNextGenSummitICC
DRINK COFFEE? 1MC.@1MILLIONCUPSICR / @KRISFASSLER
HashtagNextGenSummitICC
DRINK BEER? TECH BREW.@TECHNOLOGYIOWA
HashtagNextGenSummitICC
READ EMAILS? CREATIVE CORRIDOR DIGEST.@CREATIVECOR / @ANDYSTOLL
HashtagNextGenSummitICC
READ BLOGS? WECREATEHERE.COM@WECREATEHERE / @SARAHEBINDER
HashtagNextGenSummitICC
HashtagNextGenSummitICC
RECAP.
HashtagNextGenSummitICC
APPLY LEAN METHODOLOGIES INTO YOUR WORK AND LIFE.
HashtagNextGenSummitICC
PLUG INTO THE STARTUP COMMUNITY TO CHANGE YOUR PERSPECTIVE.
HashtagNextGenSummitICC
THANKS.
WEARESCULPT.COM
HOW CAN I HELP YOU?
