Barely Manage to Lead

Geoff Wilson President & Founder Email: geoff@352inc.com Twitter: @geoff352 Web: www.352inc.com

The year was 2007.

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It took a year and a half to get to market.

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User feedback came too late and we had no budget left to iterate.

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Less than two years after launch, we shut down.

Fast forward to 2011.

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New thinking:

Build a Minimum Viable Product (MVP) Use an iterative, agile development process

Let user feedback guide the product roadmap

SocialNewsDesk

85% of all U.S. local TV newsrooms use SND.

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Cornerstones of success:

Build a Minimum Viable Product (MVP) Use an iterative, agile development process

Let user feedback guide the product roadmap

352 is a digital product development agency.

90Employees

18Years in business

1000+Websites DevelopedThree Five Two

13Teams

3Offices

We build websites and software for:

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How we think.

Get a minimum viable productto market quickly, and then

learn and pivot.

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Your second launch is more important than your first.

Innovation is 99% iteration.

How we work.

As we grew, we felt the pain..

No feeling of ownership of end product.

Low product quality.

Many delivery delays.

Slow to market.

Low employee morale.

“Barely Manage to Lead”

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Dedicated Cross-Functional Teams

Back-End Developer

Front-End Developer

Quality Assurance Specialist

Scrum Master

Interactive Designer

Back-End Developer

You

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Client at Center of Team

Back-End Developer

Front-End Developer

Quality Assurance Specialist

Scrum Master

Interactive Designer

Back-End Developer

You

CLIENT

Dedicated Cross-Functional Teams

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Singular Team Focus

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Empower them.

And get the heck out of their way.

Sprint 1

Sprint 2

Launch

Develop in Sprints, Launch Often

Sprint 1

Sprint 2

Review User Feedback, Innovate

& Iterate

Innovate & Iterate Based on User Feedback Develop in Sprints, Launch Often

Develop in Sprints, Launch Often

Innovate & Iterate Based on User Feedback

Dedicated Cross-Functional Teams

Singular Focus

Client at Center

Empower them and get out of their way.

How we changed.

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200%Revenue Increase

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85%Faster Project Completion

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75%Drop in Employee Turnover

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80%New Work from Existing Clients

(> double previous)

Develop in Sprints, Launch Often

Innovate & Iterate Based on User Feedback

Dedicated Cross-Functional Teams

Singular Focus

Client at Center

Empower them and get out of their way.

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Passion for Work

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Geoff Wilson President & Founder Email: geoff@352inc.com Twitter: @geoff352 Web: www.352inc.com