B Corp / Wildwon talk for 180 Degrees Consulting

B Corp Logo

MY STORY

@sallyrhill @wildwonprojects





A BRIEF HISTORY OF THE CORPORATION









BENEFIT CORPORATIONS


B CORP VIDEO



What is a B Corporation?

o  B Corp certification is to sustainable business what Fair Trade certification is to coffee or Green Star Rating is to sustainable buildings.

o  B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.


1104 B Corporations 60+ Industries 30+ Countries 1 Unifying Goal


B Lab Europe

B Lab Australia and New Zealand

Sistema B

Brazil - 10.24.13 20142013 - 2014

27% of the B Corp Community is outside the U.S.


Why Become a B Corp?

B Corps want to be part of something bigger than themselves, but for many, becoming a B Corp also has to make business sense. B Corp Certification helps companies:

Differentiate from Pretenders

Find their tribe

Benchmark performance

Reconnect with their core values

Partner with Peers around the world


We can inspire individuals to act on their values


GovernanceAccountabilityTransparency

WorkersJob GrowthCompensation & BenefitsWork EnvironmentEmployee Ownership

CommunitySuppliersLocalDiversityCharity/Volunteerism

EnvironmentEnergy UseFacilitiesSupply ChainManufacturing

+ Social Enterprise Business ModelsBeneficial Products/ServicesTargeting Underserved CommunitiesBeneficial Supply Chain

The B Impact Assessment – What does it measure?


The growth of B Corp businesses has been matched by: - advances in public policy & creation of a new legal form

- impact investment


B Corporations - Public Policy - Impact Investing


BEING B CORP


PROGRESS 2013 VIDEO

THE WILDWON SECRET SAUCE

1. HOW YOU MAKE THEM FEEL..

Insert photo of Benedetta @ B Corp breakfast

2. STRETCHING THE EVENT HORIZON

3. PARTNER POWER


4. WALK A MILE IN THEIR SHOES

Walk a mile in their shoes

Walk a mile in their shoes

5. DESIGN PRINCIPLES & FOLLOWING YOUR NORTH STAR

RALLYING THE TROOPS

“I WAS THERE (MAN!)“

TRIGGER EPIPHANY / THE SHIFT

THIS IS DAY 1

A CULTURE OF EXCELLENCE, NOT PASSIONATE AMATEURISM

HEAVYWEIGHT IMPACT, FEATHERWEIGHT FOOTPRINT


BE MEMORABLE

WELCOME ME TO THE POINT OF ‘WOW

CONNECT ME WITH THE PEOPLE I’M DESIGNING FOR

SHOW ME THAT I ALREADY HAVE EVERYTHING I NEED TO START

UNLOCK THE POTENTIAL IN ME & MY ORGANISATION

A COMMUNITY OF PROFESSIONALS WHO WANT TO USE THEIR POWERS FOR GOOD


THERE’S A REVOLUTION HAPPENING

Old Way

BUSINESS TYPE EG.

B Corps Patagonia, Whole Kids, Warby Parker

Collaborative Consumption Air BnB, GoGet

Conscious Capitalism Marque Lawyers, Intrepid Travel

Circular Economy Manufacturers Interface Flor, Renault

Social Enterprise Bread & Butter Project

Impact Investors Small Giants, xo

THERE’S A NEW WAY OF DOING BUSINESS IN TOWN (IN FACT THERE ARE MANY WAYS)


Old Way

OLD WAY NEW WAY

Rape, pillage —> philanthropy B Corp & Impact Investment

Linear economy (take, make, throw away)

Circular Economy cradle-to-cradle

Think in silos Think in systems

Resilience through efficiency Resilience through diversity

Business for profit (only) Business for people, purpose (& profit maybe)

CSR, doing ‘less bad’ Net positive & restorative business

Financial accounting & externalities Whole system or ‘true cost’ accounting




Wildwon Projects Pty Ltd

ABN: 57 161 208 699

www.wildwon.com.au

@WildwonProjects

Suite 401, Zara Tower,

61-65 Wentwor th Avenue,

Sydney 2000

Contact: Sally Hill

[email protected]

+61 (0)412 788 501

THANK YOU

[email protected]

mailto:[email protected]

Small Business & Entrepreneurship

B Corp / Wildwon talk for 180 Degrees Consulting