5 Essential Tips for Picking the Right Digital Marketing Partner

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For starters, the lingo can be confusing — like what’s the difference between SEO and local search advertising? (Hint: they’re the same thing.) And if you’re like many businesses who have grown tired of the DIY approach and are searching for a digital marketing partner, it can be difficult to know what makes one provider better than another.

The world of digital marketing can be quite complex.

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Know the right questions to ask to ensure you’re getting a partner that not only listens to your needs but also works with you to determine the best solution for your company.

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Pick a Provider with Multiple Offerings

• You want a provider that can do everything — and do it well.

• This approach will allow you to scale up and down to fit your current and future needs.

• With one company handling all of your marketing, you can be sure that all of your channels are on-message.

Website Development

SEO/PPC

Targeted Email Marketing

Social Media Management

Social Advertising

Reputation Management

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Know Who Is on Your Team

• Not all providers are created equal

• Ask for certifications — this is a major point of differentiation between providers

• If you’re looking for a company to run your Facebook posting and ads, the company should have certifications with Facebook — and the same goes for Google, Yahoo and Bing.

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• Many digital marketing providers outsource work to cheaper subcontractors because it lowers their bottom-line costs.

• Unfortunately, this happens more often than you might think and can lead to quality-control issues.

• Your account should be managed by in-house employees who are just a call or email away whenever you need them.

Don’t Let Your Team Get Outsourced

Make sure all members of your team are in-house employees of your digital marketing provider.

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Know What’s Important for Your Website

• When building a new website, everything starts with what content is on your site.

• Your website should support your SEO with a quality content approach, and stay far away from keyword stuffing.

• The website should also be responsive for all devices, adapting to the user

• A miniaturized version of the existing layout won’t cut it.

You need a website that is responsive across devices:

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• You can’t just “set it and forget it” with PPC.

• PPC campaigns should be continually monitored and optimized for better results.

• With social media testing and learning is the key to success.

• Try out engaging, interactive and ad-supported content to see what resonates most with your audience.

Understand the Team’s Approach with Search Ads and Social

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Download the full checklist:

10 Questions to Help You Choose the Right Digital Marketing Provider

With this information, you

can ask pointed questions and

know what answers you need.