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Appterra is the only Collaborative Commerce Platform designed for the cloud.

3 Common Myths about Collaborative Commerce: Busted

It is typical for businesses to get excited about the potential

rewards of collaborative commerce. It caters more effective

communication, lowers costs, reduces errors along the chain

and offers efficient management. However, some

misconceptions can derail the efforts of your company.

Instead of reaping these benefits, you will delay progress

and, worse, face failure. Here are three common myths

about collaborative commerce you should avoid.

Myth #1: Collaborative Commerce only benefits big

companies with huge IT budgets.

This is probably the most common myth about collaborative

commerce. Truth is, small companies benefit from c-

commerce as much as the large ones do. In fact, it helps

level the playing field across all company sizes. How does it

do that? It connects your business to customers who are

ready to buy. It also improves your promptness to respond to

customer demands. Lastly, with c-commerce, your company

size does not matter as much as your capabilities to provide

touchless service and win over your competitors.

Myth #2: Collaborative Commerce will result to

disintermediation from my customers.

Many businesses view their relationship with their customers

as a distinguishing asset from their competitors. They fear

that collaborative commerce, based on its nature, will disrupt

these interactions. However, the truth is c-commerce simply

changes the way businesses connect with customers. Rather

than clinging to old ways of doing business, open yourself to

c-commerce to collaborate better with your customers.

Myth #3: Collaborative Commerce is complete when you

deliver information and get orders online.

C-commerce takes more than just product descriptions and

procurement. It transforms the way you do business. It

allows you to communicate with your customers, to

understand your plans and requirements, and to make sure

your strategy aligns with your goals and values. Through c-

commerce, the journey of your business does not end with

your customers viewing your website and ordering online.

They are only the first steps towards a more mature

collaborative commerce solution and greater ROI.