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Lean Marketing

First of all,WHO YOU ARE?

Intel?

Or…nobody?

Let‘s start from cookies

Case Study

Orbit 1Electroplating 3D Printing Objects

WearSmith

WearSmith

Air Mentor

Modecule 3D

FLUX 3D PRINTER

• Reach the target on Kickstarter: 2hrs 40min

Voltera

Voltera

Atom 3D Printer - Gen 0

120台

Atom 2.0, Successful on Zeczec714台

Atom 3D Printer - FB Fan Page

Atom 3D Printer - FB Group Page

Atom 3D Printer - Landing Page

Atom 3D Printer 記者會

Atom 3D Printer 分享會

Making Wine - Alchema

Making Wine - Alchema

Sous Vide

Kitchbot

So,

The Lean Marketing

Methodology

VerticalConsumer Maker/Education

Target Audience

Innovation Adoption Curve

Innovators／Early Adopters

CommunitiesChannels

Blogger

Sharing(FB,ProjectPlus, Github,YT…) / FB Fan

FB Fan / FB Group

Landing Page / Website

Events: Sharing, Pitch, Maker Faire…

Competition/Makerthon/Hackathon

Personal Team/Startup

Incubation / Accelerator

Your Stage?

Facebook

Fan vs Group

Trick1. Frequency

Trick2. sharing to big community

Attitude: Sincere!

Be careful for the risk!

Website/Landing Page

Homepage Blog

Forum/bbpress Social/

Products Events

Pages Blogs

Themes Templates

Plugins

Wordpressʻ elements

SEO

SEO

Marketing Campaign

Landing Page link

Landing Page

Landing Page

Facebook

記者會

新聞稿

link

社群⾒見⾯面會/分享會

Good Photos

Good Photos

Good Photos

Plan Study

電⼦子⾹香

VerticalConsumer Maker/Education

Target Audience

1 2

Ther First CampaignOne Hundredto

Blogger

Sharing(FB,ProjectPlus, Github,YT…) / FB Fan

Competition/Makerthon/Hackathon

Personal Team/Startup

Incubation / Accelerator

Strategy

FB Fan / FB Group1

Landing Page / Website2

Events: Training + Roadshow3

At the end…

Open Source?

Share Design

Sharing

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Makerthon 1

Makerthon 2

Makerthon 3主題：環境監控 時間：9-10⽉月

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