12 step guide to start online jewelry business

12 Steps to Start Your Online Diamond and Jewelry Business

www.transpacific-software.com

By TransPacific Software Pvt. Ltd.

1 Register Domain Name


Integrate company name within Domain

Creative, catchy & simple names work

Prefer .com ones over others

2 Budget for Website


$9000 to $10,000 depending on your requirements

At least $100K for a website like Bluenile.com or Jamesallen.com in mind as they have huge ERP system

Budget for Website

Buying SSL certificate (about $100/year)

Hosting VPS server starting about $50/Month

Product Photography or creating rendered images of jewellery (this could be a major expense)

Payments gateway charges e.g. Paypal.com


3 Data Collation Organize inventory data in Spreadsheet format like Excel

It may include Jewelry stock number, design number, metal, size, stone details, stone origin, cut, size etc.

Product Image names also to be added in the spreadsheet

• Click here to view sample data


https://docs.google.com/spreadsheets/d/1OM929YLgGLuTtK2TZlOmFxv14Orhg6MpyNlHzpuNOQo/edit

4 Programmer Selection Creating a Diamond and Jewelry website is specialized work

Select an established website development agency with extensive ecommerce portfolio

Ask for initial support of 6 months till website becomes stable

Request for a demo of backend console

Select a Open Source , SEO friendly framework like Magento 2.x , Prestashop or OpenCart



5 Picture is worth a Thousand Words!

Top Quality Jewelry Images are very important

Images from 3 views Front Side and Perspective

All images to be photographed or rendered from Same angle

Picture is worth a Thousand Words!


Avoid doctoring jewelry images with Photoshop

Labeling must be Self Explanatory & SEO friendly

• Click here to read more

https://www.transpacific-software.com/blog/how-360%C2%B0-product-images-can-do-wonders-your-ecommerce-sales

6 Platform Opt for Open source Platforms like Magento , OpenCart , Prestashop ,

Woo commerce

Diamond and Jewelry sites require customization . With Open Source you can do customization as you like

Avoid using Ready made themes . Rather get design / UI custom made

• Click here to read more


https://www.transpacific-software.com/blog/Which_shopping_cart_should_I_select_for_my_eCommerce_business

7 Hosting Buy a hosting package from reputed server provider like inmotionhosting.com

Linux VPS server with 6GB RAM hosting is good start

You will require an SSL certificate. Buy it from the hosting provider


http://www.inmotionhosting.com/

8 Payment Gateway Subscribe to payment gateway to have real-time online transactions through credit card

Integrate the payment gateway into your ecommerce website via developer

You may opt for offline transactions wherein the buyer can make payment through check or wire

You need https (secured) to integrate payment gateway this requires SSL certificate


9 Search Engine Optimization Include semantic tags adhering to schema.org standards

Integrate a blog and keep regularly blogging your thoughts, industry News etc.

Don't use flash in your web site

Introduce content in the web site like "How to select jewelry" or "Type of color stones" etc. Google ranking algorithm will give good scores for original content


Search Engine Optimization Ask developer to create account on Google webmaster central and submit

sitemaps to Google spiders

Submit your web site to directory listing services such as Dmoz or Yahoo Directory

List your website in appropriate category of social bookmarking sites like StumbleUpon, delicious and scoop.it

Ask your developer to provide Google Plus, Twitter and FB sharing Icons on the web site


10 Advertising


Advertise your web site URL wherever you can

Print it in stationary; e-mail it to your clients

Declare it on your personal FB profile

PPC ads or Google Paid Advertising : If you have $2000 monthly budget exclusively for advertising

11 P2P Diamond Data Integration

You can Integrate diamond data from suppliers through P2P diamond trading exchanges like RapNet , IDEX or Polygon

• Click here to read: Rapnet API & Rapaport Diamond Listing Integration


https://www.transpacific-software.com/rapnet-development.html

P2P Diamond Data Integration

Demo Websites With Integrating Diamond Data From RapNet , Polygon And Idex

• Click here to view demo


https://www.transpacific-software.com/demos.html

12 New Features in Jewelry website for better sales


Build your own Ring

Build your pendant and earrings

Diamond Videos (Pulled from RapNet Sigoma)

360 view of the products

Customization and bespoke jewelry through online jewelry e-commerce websites is a new trend !!



Any Questions in mind ?

Connect Us:

Web: TransPacific Software Pvt. Ltd.Tel: +91-22-26407476 / 64512445Email: [email protected]

https://www.transpacific-software.com/

Small Business & Entrepreneurship

12 step guide to start online jewelry business