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Social Media in RecruitmentKate Stone, Manager, NFSA OnlineTwitter: @kate__stone
@NFSAonline
Government
Canberra
200+ employees
Transformational agenda
… excite curiosity & inspire creativity through online access to Australian audiovisual heritage
… excite curiosity & inspire creativity through open and online access to Australian audiovisual heritage
You can’t put that online, it should only be
seen in a cinema!
… excite curiosity & inspire creativity through open and online access to Australian audiovisual heritage
Why can’t I view whole films on your
website?!
You can’t put that online, it should only be
seen in a cinema!
… excite curiosity & inspire creativity through open and online access to Australian audiovisual heritage
Why can’t I view whole films on your
website?!
You can’t put that online, it should only be
seen in a cinema!Can I use this in my mash up?
… excite curiosity & inspire creativity through open and online access to Australian audiovisual heritage
Disclaimers:
These are my views, not necessarily those of the NFSA.
These are the views of a manager, not a recruitment pro (no fancy stats or RoI strategies).
Why social media recruitment is worthwhile
1.Builds social media capacity beyond your web team
2.Improves chance of successful recruitment through 2-way
access to more information
3.Increases your resources
Reason #1
Build social media capacity across the organisation
SOCIAL MEDIA IS A
BUSINESS COMMUNICATION TOOLIt represents wider social change that we need to acknowledge and be part of.
NON DISCRETIONARY
SOCIAL MEDIA RELATED CHANGE :
… increased expectations of transparency
… increased expectations of interaction
… increased time spent on social media
(by 82% pa according to Nielsen)
… shop, socialise and look for work
We’re real people
We’re accessible and
responsive
We share our expertise
And we’re hiring expertise
Tools of trade
Tools of trade for all professionals
+
transparency
accessibility
communicating our value
sharing our knowledge
=
Why social media recruitment is worthwhile
Reason #2
Better chance of finding the right candidate
More informed choices for candidates and employers
Better chance of finding the right candidate
specialist networks and online communities
Why social media recruitment is worthwhile
Reason #3
Increase your resources
Pro am collaborations with people formerly known as audiences
Cultural Disintermediation
Crowd Sourcing
A trillion hours a year for crowd sourcing
Crowd Sourcing
National Library of Australia – The Australian newspapers projectText correction of character recognition errors in digitised newspapersIn one year users had corrected 20 million lines of textAlso added tags to increase quality of information
Crowd Sourcing - motivators
Users cited: Enjoyment, interesting and fun, personal goals, group outcome. Work that matters in the big picture.
Using social media for recruitment
1.Builds social media capacity beyond your web team
2.Improves chance of successful recruitment through 2-way
access to more information
3.Increases your resources
Thank you