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Have you heard of Local SEO? Wondered its significance? Well, here’s all you

need to know about employing Local SEO services to rank better.

Simply put, Local SEO is optimizing your website to show up on top of

results for searches conducted by locals.

For example, if you are situated in London, and you type in Local SEO

services in the search bar, then companies providing these services and are

situated near you will be displayed on top, just because they have

optimized their website to rank locally.

The Basics of Local SEO

People often try to find solutions closer to home, so you

have more customers near you.

Local Marketing SEO doesn’t cost a dime.

Chances of viewers turning into leads is very high.A

local Search Engine Optimization campaign is highly

targeted and will promote your products or services to

the right customers.

Importance of Local SEO

Like any business venture or campaign, this requires carefully

structured thought and a well-formulated strategy. You need to be

visible or listed in all directories, have a noticeable online presence

and should showcase how valuable you can be to the customer.

The first step is to create a My Business Listings Google Page.The

second step is to provide consistency – all your business names,

profiles, logos, phone numbers should be the same.

The third step is to get yourself listed in all the local directories, such

as the Phone Book, that is of significance to your current location.

How to Go About Beginning Your First LocalSearch Marketing Campaign

The fourth step is to showcase quality – Get some good reviews and testimonials from your

clients.Optimize your website with sufficient keywords to make it rank for any relevant keywords, such

as Local SEO Services NY, if you are located in New York.Don’t just focus on Google. Get listed with

other search engines as well such as Bing, Yahoo, DuckDuckGo, etc.

If you are just beginning your first campaign, you might find it difficult to get

your head around all this information. Fret not, you can always hire Local SEO

Marketing Services to get a custom campaign created for you.

Sun Media Marketing has the manpower, time and expertise to implement

every aspect of a proven Local SEO Strategy. Get in touch with us now.

Local SEO Marketing Services

Content to attract local interest: Creating content topics that will entice

local searches and attract traffic is a valuable part of local SEO. Avoid the

pitfalls of Wikipedia-type content that isn’t focussed or unique enough, and

keyword-stuffing. Establish links with niche local sites within your industry

that are local authorities on their topics.

Develop Citations: Claim and optimise your Google My Business listings,

Bing Places and Apple Maps listings among others. This is the most

important part of local SEO. When you claim your local profiles and local

SEO citations, you enhance your online reach and improve your SERP

rankings.

SEOLocal

Local SEO Marketing Services

Stock up on online reviews: A majority of users depend on online reviews to form opinions on

the quality of a business, brand, or product. The impact of reviews is significant. Whether GMB or

Facebook, or several other review websites, they are the primary source of SEO juice, and for

inspiring trust.

Track your results: It’s important to know what’s working and what’s not, and how to improve

over time. The important metrics being tracking Local SEO rankings, tracking traffic or visitors to

the website, and tracking the leads generated

Research has shown that 56% of local businesses haven’t claimed their Google My Business Page

(GMB) and when the odds are in favour of local searches, this is a great loss. Don’t be that

business. Instead, use the tips and tricks mentioned in this guide to get started with local SEO.

Local SEO Marketing Services

What is a Local SEO citation?

The online mentions of your business, which usually display your business name, address, and

phone number—collectively known as NAP (Name, Address, Phone) are citations, sometimes the

inclusion of website or URL makes the acronym NAPW/NAPU.

The examples of citation can be structured citations where NAP information is presented in a

visually-structured manner.

For instance, those on business directories, social profiles, etc. The other citations are

unstructured ones which consist of mentions of a business in blog posts, news websites,

etc.Consistent NAP information across the web serves to verify data search engines have for a

particular business while wrong details mislead both Google and potential customers leading to

poor user-experience.

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info@sunmediamarketing.com

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